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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Media Planning vs. Media Buying: What’s the Difference?

For the average reader, the concept of advertising might conjure glitzy office scenes from AMC’s Mad Men, in which sticky…

Jay Leonard
November 12, 2019
Digital Marketing

How to Save Time and Money with A Minimal Viable Product (MVP)

Business founders really need to know about something called the Minimum Viable Product, or MVP for short. MVPs are not…

Jay Leonard
November 11, 2019
Business Articles

What is Database Cleansing and Why is it Important?

Did you know that 29% of companies believe that their current customer or prospect data is inaccurate in some way?…

Jay Leonard
November 11, 2019
Big Data

Can You Have a Fun and Productive Work Environment? Science Says Yes

As an entrepreneur, you’re likely serious about your startup and want to succeed. But, there’s no rule that says you…

Jay Leonard
November 11, 2019
Business Articles

7 Sales Pitch Examples Proven to Win Customers

Traditionally, a sales pitch is defined as “a talk or a way of talking that is intended to persuade you…

Jay Leonard
November 11, 2019
Business Articles

The Top 5 Product Usage Metrics for Customer Success Teams

Product usage metrics reveal the relationship your customer has with your product—and provide context for the relationship you should be…

Jay Leonard
November 11, 2019
Customer Experience

3 Key Strategies to Supporting a Solid Content Marketing System

Content marketing is a practice that’s been around for decades. Businesses jumped at the opportunity to retain more website visits…

Jay Leonard
November 10, 2019
Content Marketing

The Complete Guide to Project Risk Assessment

Project risk assessment is an essential part of any project management plan. This guide shares 6 key steps in assessing…

Jay Leonard
November 8, 2019
Business Articles

50% of Marketers are Hampered by Siloed Data

Understanding who your customers and prospects are is one of the most critical factors to retaining and acquiring customers. Consumers…

Jay Leonard
November 8, 2019
Marketing

How APIs Are Eating the SEO Software World

Naturally, every process is driven by another one. Modern technology is shaping our lives, the ways we do business and…

Jay Leonard
November 8, 2019
Business Articles

How To Market Your Small Business (Without Busting your Budget)

New companies can spend up to 20% of gross revenue on sales and marketing costs. For small businesses, that’s a…

Jay Leonard
November 8, 2019
Consumer Marketing

Understanding the B2B eCommerce Marketplace and Its Pain Points

The B2B eCommerce market is growing by leaps and bounds. The soaring revenues in the B2B segment of the global…

Jay Leonard
November 7, 2019
B2B Marketing

The Difference Between Gaining Attention & Being Ignored

I’m sure you have heard the saying, You get one chance to make a great first impression. That applies to…

Jay Leonard
November 7, 2019
LinkedIn

Developing Leaders for a VUCA World

Information travels quickly in today’s highly-connected global economy. In addition to providing companies with unparalleled flexibility, this interconnected environment also…

Jay Leonard
November 6, 2019
Leadership

At the Crossroads of Customer Privacy and Personalization

Are you leveraging prospect data, predictive analytics, and automation responsibly? Today, the availability of data helps us predict potential customers’…

Jay Leonard
November 5, 2019
Business Articles

Vertical Video vs. Horizontal Video: Which Should I Use?

Video on social has historically been horizontal, with dimensions longer than they are tall so you get that wide, TV-like…

Jay Leonard
November 5, 2019
Business Articles

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