Jay Leonard

Business founders really need to know about something called the Minimum Viable Product, or MVP for short. MVPs are not…

Did you know that 29% of companies believe that their current customer or prospect data is inaccurate in some way?…

As an entrepreneur, you’re likely serious about your startup and want to succeed. But, there’s no rule that says you…

Traditionally, a sales pitch is defined as “a talk or a way of talking that is intended to persuade you…

Product usage metrics reveal the relationship your customer has with your product—and provide context for the relationship you should be…

Content marketing is a practice that’s been around for decades. Businesses jumped at the opportunity to retain more website visits…

Project risk assessment is an essential part of any project management plan. This guide shares 6 key steps in assessing…

Understanding who your customers and prospects are is one of the most critical factors to retaining and acquiring customers. Consumers…

Naturally, every process is driven by another one. Modern technology is shaping our lives, the ways we do business and…

New companies can spend up to 20% of gross revenue on sales and marketing costs. For small businesses, that’s a…

The B2B eCommerce market is growing by leaps and bounds. The soaring revenues in the B2B segment of the global…

I’m sure you have heard the saying, You get one chance to make a great first impression. That applies to…

Information travels quickly in today’s highly-connected global economy. In addition to providing companies with unparalleled flexibility, this interconnected environment also…

Are you leveraging prospect data, predictive analytics, and automation responsibly? Today, the availability of data helps us predict potential customers’…

Video on social has historically been horizontal, with dimensions longer than they are tall so you get that wide, TV-like…