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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Running Competitions on Social Media – The Do’s and Don’ts

Having recently seen a couple of posts on LinkedIn where people have expressed their confusion over what is and isn’t…

Jay Leonard
September 21, 2018
Business Articles

10 Statistics Facebook Advertisers Need to Know

Marketers around the world are increasing their spend on Facebook ads. With the competition growing, every conversion counts — and…

Jay Leonard
September 21, 2018
Business Articles

Same Day vs Next Day Delivery: What’s the Difference? [Infographic]

Today’s customers want quick satisfaction. They realize they can buy things from home and receive them without waiting for days.…

Jay Leonard
September 19, 2018
Infographics

The Eisenhower Matrix: A Presidential Productivity Tool

“That can’t be right”, you think to yourself, reading the message again. “…we need it by end of day.” But…

Jay Leonard
September 19, 2018
Business Articles

Why Aren’t Your Clients Referring You?

https://www.youtube.com/watch?v=tRPCYLscn1o We all want more referrals from our clients. So what’s the disconnect? In this short video blog from Hinge,…

Jay Leonard
September 19, 2018
Business Articles

Multi-Cloud, Hybrid Cloud, and Cloud Spend – Statistics on Cloud Computing

The newest data on cloud computing shows that multi-cloud and hybrid cloud are the reality for most businesses. This is…

Jay Leonard
September 19, 2018
Cloud Computing

8 Inbound Marketing Hacks Your B2B Company Should Be Using

The B2B marketing scene has changed a lot in recent years. Digitalization has moved the B2B process online, allowing buyers…

Jay Leonard
September 18, 2018
Inbound Marketing

Double Check Your Email List: Why It’s Important to Keep Content Fresh

While social media is deemed to be the ‘sexy’ method of communication, the old ‘tried and tested’ email marketing campaign…

Jay Leonard
September 18, 2018
Content Marketing

4 Ways to Use Employee Assessment Results to Determine Training Needs

A recent study showed that 80 percent of people (including employers and employees) believe there is a current skills gap…

Jay Leonard
September 18, 2018
Business Articles

50 Tips for Website SEO Success

For all the brands looking to improve their online presence, here is a checklist of 50 SEO tips that briefly…

Jay Leonard
September 18, 2018
Business Articles

Top Trends in Content Marketing: Themes from Content Marketing World 2018

CMI’s Content Marketing World 2018 brought together the best of the best from the content world: marketers, strategists, data scientists,…

Jay Leonard
September 18, 2018
Content Marketing

Swipe Up: How to Make Instagram Stories Ads People Want to Click

Instagram Stories are totally absorbing to viewers, yet still new to marketers. Despite the flood of beautiful, full-screen videos, some…

Jay Leonard
September 17, 2018
Business Articles

From Funnel to Flywheel: Turning Customers into Promoters

What’s the most important element in the modern marketing arena? While past responses may have ranged from quality content to…

Jay Leonard
September 17, 2018
Customer Experience

The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content

For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a…

Jay Leonard
September 17, 2018
Content Marketing

How Do YOU Define Success In Your Business?

Let me ask you something: Have you ever discovered something wasn’t working, only to realize you hadn’t turned the power…

Jay Leonard
September 17, 2018
Business Articles

4 Successful Sales Strategies for the Fourth-Quarter Revenue Push

The push for revenue in the fourth quarter is always a concern for CEOs and business owners. You have just…

Jay Leonard
September 15, 2018
Business Articles

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