Jay Leonard

How To Build a Strong Social Media Influence You can take many steps to intentionally boost your social media influence…

There’s a simple fact for public cloud users today: you need to use cloud agnostic tools. Yes – even if…

Do you remember when you subscribed to an unplanned product and service? The countless times you downloaded Dropbox, Spotify or…

In mobile marketing, it’s a well known fact that retaining customers costs less than acquiring new ones, and retention can…

Google has announced that it will be making some changes to seller ratings in early October 2018. The changes will…

I realize that I'm a bit late to join the Podcast fan club. However, I've come to value the chance…

Finding a buyer for your small business can be intimidating. Putting your business on the market inevitably stirs anxious energy,…

More than 500 million people use Instagram every day to share videos and photos with each other. You probably use…

Everyone wants to get attention for their brand. Marketers divide their focus across the different forms of media to get…

In recent years, account-based marketing (ABM) has taken the field of B2B marketing by storm. While the idea of marketing…

Remember when you were a kid? It was clear from the start that you had a knack for selling. On…

Online shopping is rarely a linear process. A customer may visit multiple sites, compare prices, and take days to complete…

Lead generation—it’s the workhorse of any B2B revenue stream. The more effective a brand’s lead gen efforts, the more prospects…

Neuromarketing assesses how our brain reacts to stimuli, not simply what we self-report in qualitative surveys. These are truths that…

80% of all B2B leads generated via social media come from LinkedIn, according to this Oktopost infographic. Being recognizes as…