Jay Leonard

Most employees want an honest evaluation of what they do well and what they need to improve, but few employees…

For me, Facebook has been an invaluable resource for generating leads. There are several different business models for generating leads…

According to research by OC&C Strategy Consultants, voice shopping is expected to reach over $40 billion in the US and…

In fact, statistics show that word of mouth marketing and peer to peer marketing are a huge driver in growth.…

Ice cream. When someone types the words “ice cream” into Google, there isn’t an ice cream ball’s chance in an…

Many marketers still struggle with identifying which marketing tactics are working, which aren’t, and how to improve. When performance is…

No matter what business you’re in, you will likely hear about the cloud almost daily. While cloud technology has been…

At Mailjet, we see a lot of great email newsletters. Some of them are funny, some exciting, others engaging. But…

From silent discos in San Francisco to top-notch sushi lessons in Tokyo and surfing lessons in Sydney, never has travel…

Email marketing has the potential to generate unmatched ROI for your business, but figuring out how to optimize your strategy…

The goal of a business is to create a customer, said Peter Drucker. How can you create a customer? You…

Let’s face it: The success of your marketing campaign relies heavily on how effectively you can get people to do…

When it comes to your digital marketing plan, one of your main goals should be to increase website traffic. More…

The IT industry is growing by leaps and bounds. CompTIA projects the IT sector will grow at a rate of…

While you might be pushing aside your temptation to indulge in your first pumpkin spiced latte of 2018 and opting…