Jay Leonard, Author at Business2Community - Page 80 of 607
  • Home
  • Author: Jay Leonard

Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

5 Ways to Prepare for the Holiday Marketing Season

For many businesses, the holidays are make-or-break. Retailers, in particular, depend on a brisk holiday shopping season to reach their…

Jay Leonard
October 22, 2018
Marketing

Do Your Employees Believe Their Performance Reviews are Unfair? Here’s What You Can Do

Most employees want an honest evaluation of what they do well and what they need to improve, but few employees…

Jay Leonard
October 22, 2018
Business Articles

The Psychology of Generating Leads On Facebook

For me, Facebook has been an invaluable resource for generating leads. There are several different business models for generating leads…

Jay Leonard
October 22, 2018
Business Articles

The Voice Shopping Boom is Here – But What Does it Mean for Marketers?

According to research by OC&C Strategy Consultants, voice shopping is expected to reach over $40 billion in the US and…

Jay Leonard
October 20, 2018
Marketing

How Word of Mouth Marketing Can be a Scalable Channel

In fact, statistics show that word of mouth marketing and peer to peer marketing are a huge driver in growth.…

Jay Leonard
October 19, 2018
Marketing

When Keyword Intent Is No Longer Enough

Ice cream. When someone types the words “ice cream” into Google, there isn’t an ice cream ball’s chance in an…

Jay Leonard
October 19, 2018
Online Marketing

Why Your Poor Marketing Results May Really Be a Measurement Problem

Many marketers still struggle with identifying which marketing tactics are working, which aren’t, and how to improve. When performance is…

Jay Leonard
October 19, 2018
Marketing

Myth-Busting the Top 5 Cloud ERP Myths of 2018

No matter what business you’re in, you will likely hear about the cloud almost daily. While cloud technology has been…

Jay Leonard
October 19, 2018
Cloud Computing

6 Great Email Newsletter Examples with Actionable Insights

At Mailjet, we see a lot of great email newsletters. Some of them are funny, some exciting, others engaging. But…

Jay Leonard
October 19, 2018
Email Marketing

How Airbnb’s ‘Experiences’ Campaign Took Over Instagram [Deep Dive]

From silent discos in San Francisco to top-notch sushi lessons in Tokyo and surfing lessons in Sydney, never has travel…

Jay Leonard
October 19, 2018
Business Articles

The Top 10 Email Marketing Mistakes to Stop Making

Email marketing has the potential to generate unmatched ROI for your business, but figuring out how to optimize your strategy…

Jay Leonard
October 19, 2018
Business Articles

Make and Build a Business That Solves a Problem

The goal of a business is to create a customer, said Peter Drucker. How can you create a customer? You…

Jay Leonard
October 19, 2018
Business Articles

How to Make Your CTAs Irresistible to Your Site Visitors

Let’s face it: The success of your marketing campaign relies heavily on how effectively you can get people to do…

Jay Leonard
October 18, 2018
Digital Marketing

10 Easy Strategies to Drive Traffic to Your Website

When it comes to your digital marketing plan, one of your main goals should be to increase website traffic. More…

Jay Leonard
October 18, 2018
Digital Marketing

7 Best-Paying Certifications for IT Professionals (and Where to Land Your Dream Job)

The IT industry is growing by leaps and bounds. CompTIA projects the IT sector will grow at a rate of…

Jay Leonard
October 17, 2018
Business Articles

14 Holiday Shopping Stats to Help You Plan in 2018

While you might be pushing aside your temptation to indulge in your first pumpkin spiced latte of 2018 and opting…

Jay Leonard
October 17, 2018
Consumer Marketing

Other Authors

Connor Brooke
Tech Expert
200+ Articles
James Spillane
Crypto Expert
200+ Articles
Alan Draper
Cryptocurrency Analyst
200+ Articles
Alejandro Arrieche
Business Expert
200+ Articles
Mohit Oberoi
Ecommerce Expert
200+ Articles
Jimmy Aki
Contributor
200+ Articles
John Isige
Marketing Expert
200+ Articles
Dominic Kimani
Contributor
182 Articles
Nancy Lubale
Social Media Expert
179 Articles
Sam Cooling
Business Expert
176 Articles