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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

5 Reasons Your Content Strategy Isn’t Converting

A good content marketer is a complex beast. These days, it's not enough just to be a great writer. More…

Jay Leonard
October 31, 2018
Content Marketing

How to Increase Conversions From Your YouTube Videos

When you think of marketing, odds are, you think of sales emails, writing content, and ads. The truth is, there…

Jay Leonard
October 30, 2018
Business Articles

What is Clojure? A Dynamic Approach to Functional Languages

When Rich Hickey created Clojure he did so because he wanted a Lisp language that used immutable data structures by…

Jay Leonard
October 30, 2018
Business Articles

How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every…

Jay Leonard
October 30, 2018
Ecommerce

Want to Optimize Your Knowledge Base? These 5 Tips Can Help You Out!

A knowledge base system is a valuable solution that can bring many benefits to an organization. No matter if you…

Jay Leonard
October 27, 2018
Business Articles

How to Weigh the Pros and Cons of Outsourcing

You know that outsourcing is my jam. I urge entrepreneurs of all types to delegate everything from sales tasks to…

Jay Leonard
October 26, 2018
Business Articles

4 Keys to Successful Company Summits or Conferences

Company summits and leadership conferences present an invaluable platform to inspire, enthuse and rally the troops. Whether you’re celebrating success…

Jay Leonard
October 26, 2018
Communications

How Reviews Impact Google Shopping Ads (and How to Get More of Them)

Did you know that 84% of online shoppers trust reviews just as much as they do their friends? That means…

Jay Leonard
October 26, 2018
Online Marketing

The True Cost of Bad Reviews (and How to Fix Them)

Consumers overwhelmingly trust online reviews when making purchasing decisions. This statement is just as true for retail behemoths like Amazon…

Jay Leonard
October 25, 2018
Business Articles

Go Over The Top: Send Engaging Push Notifications Via OTT

Over the top, or OTT, streaming in the media industry has experienced explosive growth over the last few years. Now,…

Jay Leonard
October 25, 2018
Business Articles

Is Cross Border e-Commerce the Answer to Trade Wars?

Amid the aggressive trade rhetoric now emanating from Washington and Beijing and the public’s darkening mood toward globalization, one of…

Jay Leonard
October 25, 2018
Ecommerce

5 Ways Animation Can Enhance Your Brand

Animated videos bring ideas to life in a simple and visual way, allowing you to tell a story that your…

Jay Leonard
October 25, 2018
Business Articles

The Jobseeker’s Guide to the Holiday Season

  Believe it or not, the holiday season is truly a great time to advance your job search. Many job…

Jay Leonard
October 25, 2018
Business Articles

Instagram Nametag: What it is and How Brands Can Use it

Another day, another awesome new social media feature you need to know about. That’s right—after hinting at it for months,…

Jay Leonard
October 24, 2018
Business Articles

How to Use Your Cover Letter More Effectively

Cover letters are something many job seekers dread writing. They’re not sure what to say or even whether a hiring…

Jay Leonard
October 22, 2018
Business Articles

8 Successful Examples Of Mind-Blowing Content Marketing

Content marketing is a marketing strategy focused on creating and distributing valuable, relevant, and consistent content to attract and retain…

Jay Leonard
October 22, 2018
Content Marketing

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