Jay Leonard

If you expect to jumpstart business in the new year, you have the next three weeks, period, to plan and…

Working on a freelance basis is an increasingly popular alternative to the traditional 9-5. In fact, nearly 50% of millennials…

According to IDC’s Digital Universe study, “digital data is doubling in size every two years; and by 2020, the digital…

Have you ever hired what you thought was a star candidate, only to find out months down the road that…

The ultimate goal of personalization as it relates to marketing has always been to individualize selling at scale. That is,…

Podcasts are the hot new media format. In 2006, only 22 percent of the adult population in the U.S. were…

When you run a small business, many things are outside of your control. Although you can’t control the economy or…

For years groups on social media have been a hub of activity, especially for brands. These are a great a…

Streaming in the media industry has seen rapid growth in recent years. Currently, 56% of US households choose to watch…

Didn’t think welcome emails are important? Think again. According to Invespcro, welcome emails are so important that they result in…

From manager to creative, small business owners are used to wearing a lot of different hats with their startups. Balancing…

You’re likely to have been asked the question: “we need to go faster, how many more people do we need?”…

Working as a sales person or being a small business owner who sells to customers is an interesting life, because…

A side-hustle. A home-based business. A startup. Whatever you call it—congratulations! You’re the owner of a small business. You have…

Conversion rate optimization (CRO) is the process of boosting the number of website visitors who take action. It is done…