Jay Leonard

Succession planning is a crucial component of sustained organizational success. Some measure of turnover is inevitable for any company, and…

The expectations of customers never stays the same. They are constantly changing, evolving with technology and driven by their experiences…

  A common refrain from the conversion rate optimization world can be heard after a failed test: “Well that didn’t…

The physical world is changing to become digital. A surge of smart devices and technologies has enabled people to communicate…

When you upload your vacation photos to Instagram, there’s a built-in option to simultaneously post to Twitter, Tumblr, and Facebook.…

What if I told you that you should not trust 60% of the doctors practicing medicine? This sounds pretty terrifying,…

Apps are ubiquitous tools to our modern lives. Smartphone browsing has officially taken over PC browsing by a pretty impressive…

Clearly, big data is not a fad. It’s a competitive advantage most marketers recognize as a potent solution to some…

Have you been running ads in Instagram Stories? If not, you’re missing out on the opportunity to immerse Instagram users…

It seems like advertisements are everywhere nowadays. Whether blocking us from watching a YouTube video, or disguising themselves as blog…

Introducing the fourth-generation Chevy Silverado. Fresh on the heels of celebrating 100 years of truck building, Chevrolet has a new…

WordPress updates its CMS platform multiple times every year and most changes are fairly incremental. Many users never notice the…

Recently, a friend and I were shopping together at my local Atlanta-area Trader Joe’s. I had a list in hand.…

Social media is short attention span marketing. It fits well with the attention span of today’s people… In fact, if…

The transportation and logistics industry is expanding rapidly around the globe. Did you know that about eight percent of the…