Jay Leonard

For quite a long time now, certain parts of the media have been declaring that content marketing has run out…

Math was always my favorite subject in elementary and middle school. In high school, outside of the classroom, I started…

From the birth of the search engine through 2016, advertisers worked hard to make their SEM ad messages concise enough…

Most of today's SaaS businesses already have a Customer Success department built in order to improve the experience provided to…

One of the hardest tasks in digital marketing is setting the budget for your campaign. Too high, and it leaves…

You’ve probably searched for a product using Google Search and immediately saw a high-ranking result with a small label reading…

Growth hacking is a great way to increase revenue. It’s an especially appealing tool for fintech startups that may be…

Cadillac joined the SUV market later than others and has been trying to catch up ever since. Its flagship Escalade…

In order to come up with an effective and well-rounded brand awareness campaign, it is important to identify and differentiate…

According to the State of Inbound 2018 report, selling is the aspect that most companies prioritize. 69% of the respondents…

“Gosh, I just LOVE it when my projects go over budget and run super late!” said no one, ever. Shelling…

https://traffic.libsyn.com/sbengine/SBE236.mp3 Every organization needs to increase lead generation. This episode highlights an incredibly creative way one B2B company increased lead…

Public relations and marketing often operate as separate functions in large organizations. That can lead to a lack of coordination…

We write a lot about metrics on the WordStream blog. From click-through rate (CTR) to conversion rate (CVR) to return…

Boost Your Brand Visibility with this Simple Email Marketing Strategy "I don't want to annoy people." That's one of many…