Jay Leonard

It’s no secret that marketers use data and technology to gain insights. It’s been this way for decades. But something…

Local search plays an incredibly important part in how customers discover local businesses. An incredibly 82 percent of smartphone shoppers…

Cloud computing is a game-changer for businesses of all sizes, enabling them to compete with larger enterprises by giving them…

“You can bring a B2B lead to a demo, but you can’t make them buy.” Or so the expression should…

E-commerce has reached a point that it seems to threaten traditional brick-and-mortar stores into extinction. The rise of the “online…

The world is speeding up. Research has suggested that people are walking faster, eating faster, and speaking faster. People are…

How many hours do you dedicate to work each day? Do you ever feel like you just didn’t get enough…

Initially released in the U.S. in November 2016 — Google Home — is a wireless speaker that lets users speak…

In a blog post I wrote at the end of last year, I explained how to prioritize your personalization campaign…

You have a friend who is a copywriter, but in marketing meetings, you hear that the team is in charge…

One area that seems to elude many digital marketers is the relationship between conversion tracking and website analytics. Often, when…

Your social media campaign is one of the most exciting parts of your digital marketing. However, it can also be…

In this article, we take a look at the role recommender systems are playing when it comes to offering a…

The remote workplace used to be a thing of the past. Very few people worked from home, and you’d be…

Social Media Marketing is not a nice to have any more, it’s an absolute must in any marketing strategy and…