Jay Leonard

We spend a lot of time discussing how to select your target audience as part of creating an inbound marketing…

You can have the most sophisticated system in the world set up to market your product, generate sales leads, entice…

Email remains a powerful way to communicate with customers and prospects, as 58% of adults check their email first thing…

Back in the day, public relations consisted primarily of press releases, articles in the daily newspaper and magazines, TV and…

Robert Half, a global staffing firm, recently reported that 12 percent of workers say they would quit their job because…

Visa continues to make changes to its risk monitoring programs, announcing recently plans to toughen qualifying thresholds for the Visa…

One of the most important aspects for setting out a strategy for a new online retail business is to choose…

As promised in my previous post, I am back with part two on how to leverage Facebook objectives to create…

As a business owner, your priorities should not only be to make a sale, but to create a loyal customer…

Social media has become fundamental in the creation of any successful e-commerce campaign. And when Instagram officially rolled out shoppable…

I’m surprised at how many people don’t really know how to use their calendar effectively. After all, your calendar can…

As live video streaming becomes more popular, it's important to know how to use it effectively to market your brand.…

A major data breach hit the news in September 2016, affecting around 500 million Yahoo users. A few months later,…

In today's connected world, candidate experience is crucial for any organization. Recruitment is a two-way process. While you want to…

There are plenty of social platforms your brand can use to publish content, connect, and engage. Social media is a…