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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

How To Succeed With Influencer Created Content Marketing

In November 2016, CNN plunked down a reported 20 millions dollars to purchase Beme, the video-sharing app started by YouTube…

Jay Leonard
February 27, 2019
Content Marketing

The 3 Best Copywriting Formulas for Email Marketing

Wouldn’t it be great to have a guide for writing your emails? A guide that not only grabs your subscribers'…

Jay Leonard
February 27, 2019
Business Articles

One and Done?

In the last decade, we have realized that we cannot plan all up front in a linear process to develop…

Jay Leonard
February 27, 2019
Business Articles

6 Transformative Marketing Statistics for 2019

Even this early in the year, some data on retail sales and digital marketing has already been released by reliable…

Jay Leonard
February 26, 2019
Marketing

Top 10 Changes to Facebook You Need to Know About in 2019

Over 1.49 Billion active users are on Facebook and over 78% of them use Facebook to find products to buy.…

Jay Leonard
February 26, 2019
Business Articles

Top 10 Customer Retention Pitfalls to Avoid This Year

According to research from Bain and Company, increasing customer retention by just 5% can lead to a whopping 25%-95% increase…

Jay Leonard
February 25, 2019
Customer Experience

Google My Business Page: A Small Business Blueprint

A Google My Business page is a complimentary and useful resource that can help you get your business recognized and…

Jay Leonard
February 25, 2019
Small Business

9 Tips to Define Your Small Business’s SEO Strategy

For smaller businesses, discovering your most effective – and efficient – path to SEO success usually hinges on making a…

Jay Leonard
February 25, 2019
Business Articles

10 Ways Design is Negatively Impacting Your Content Marketing (and How to Fix It)

It only takes about 5 seconds for users to form an opinion about your website and that first impression is…

Jay Leonard
February 25, 2019
Business Articles

How Clickbait Can Hurt Your Brand

With numerous brands trying to attract visitors to their websites, many turn to clickbait for attention. Clickbait is "something (like…

Jay Leonard
February 25, 2019
Business Articles

11 Quick Google Ads Tips to Increase Sales Today

Ready to turn your Google Ads campaigns into real money-earners? Sure you are! The key to increasing sales with Google…

Jay Leonard
February 25, 2019
Online Marketing

3 Warning Signs Your Toxic Partner is Threatening Your Company’s Purpose

Organizations interact with many, many external factors every day, and each one has a certain impact — large or small…

Jay Leonard
February 25, 2019
Leadership

4 Ways to Increase Sales Without Focusing on Competition

All businesses need customers. Increasing sales should be a top priority of business owners, chief executive officers or sales managers.…

Jay Leonard
February 24, 2019
Small Business

How AI-Driven Content Intelligence Drives Marketing Results (Part One)

In 2018, we discussed a lot about artificial intelligence (AI)-driven marketing efforts. For marketers, this is no longer an idea,…

Jay Leonard
February 22, 2019
B2B Marketing

2020 Marketing Trends

With 2018 drawn to a close, the digital marketing industry is about to receive a revamp. With an array of…

Jay Leonard
February 22, 2019
Marketing

3 Ways to Build Meaningful Customer Relationships Through Email

Email marketing is by far the simplest, most cost-effective solution to get in touch with your customer base. Statista reports…

Jay Leonard
February 22, 2019
Email Marketing

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