Jay Leonard

Relationships are a fundamental principle and a key differentiator of account-based marketing (ABM), which focuses on creating meaningful connections and…

Leveraging the power of location data to create highly personalized journeys Many marketers today struggle with the prospect of providing…

Setbacks and failures are inevitable. Even the most successful teams must learn how to cope with frustration and disappointment at…

There’s no question that chatbots have drastically changed the way business owners reach out to their customers. Programmable communication bots…

Have you mapped your business against a digital maturity framework? If you haven’t, allow me to briefly explain why this…

Years roll on, technology keeps advancing, customers evolve, and brands are left with no choice but to keep adapting. Customer…

Email marketing is still one of the best ways to keep your customers engaged in the buying process and involved…

An effective project timeline is essential to ensuring that your project is transparent and efficient. At the end of the…

Social media marketing is one of the best ways to expand your business. Many companies opt to work with influencers…

Jamie and Brian Ratner are parents and entrepreneurs. They recognized that other families, like theirs, are always looking for new…

Once a customer purchases your product or signs up for your service, they've decided to embark on a journey with…

Reputation capital is the value of the intangible assets of a business. Anything from reviews to brand identity can build…

Global ecommerce is growing at an unprecedented pace. In 2017 it reached around $2.3 trillion and is expected to hit…

In the first half of 2018, a report by Interactive Advertising Bureau and PWC showed that marketers spent $30.9 billion…

First, let’s explain the idea. Today, semantic search is dominant, along with high-quality content and a great user experience. Search…