Jay Leonard

ABM Requires a Fundamental Shift in Reporting If you have been running account-based marketing (ABM) programs for a while, or…

Remote work is a reality today; it is not a fad, but a growing future. As millennials take over the…

If you are thinking of starting a business, the first thing you have to do is to conduct thorough and…

Optimizing visual contents to make them search-worthy has been a long fought challenge in the digital marketing industry, but a…

Today, we will discuss the basics of talking to a marketing recruiter for the first time. This is useful for…

Content marketing used to be an unfamiliar concept for business leaders. Now, most companies and marketers recognize its importance, but…

The Ram brand has been on an upward trajectory ever since it was separated from Dodge beginning in 2009. Ram…

Voice interaction has been linked directly to local search with an increase in phone calls. Whether its to find restaurants,…

Good teamwork is the top rule for an organization’s success. It brings many benefits, including higher productivity, better work quality,…

Do you download content that makes you think? I do. While I’m interested in lots of varied information and am…

If you’ve noticed an uptick in the number of marketing text messages you receive every day in 2019, you’re not…

It’s not you; it’s me. Well sometimes it’s you, and other times it’s me. But wait, if I say it’s…

In this era of enhanced interconnectivity, reputation management and PR go hand in hand. Defined as the management of relationships…

Social media has made a significant impact on how brands and customers interact with each other. Facebook, Twitter, Instagram, Youtube,…

One of the most challenging aspects of being a modern business owner is determining when it’s appropriate to start accruing…