Jay Leonard

In today’s competitive market, the fight for top talent can feel like a battle straight out of Game of Thrones.…

Agency roles can be hard to pin down. This guide will help you zero in on the most important roles…

The Power of Authority: What it Means People have always looked up to experts and authority figures, seeking them out…

Email marketing provides an opportunity for businesses to create a bridge of communication with their customers. Sending valuable information and…

The challenges you face when first opening a small business often come as a surprise. It’s a learning process, and…

We all understand how crucial it is to make a strong first impression. Many job interview tips discuss this, offering…

Audience targeting is just what it sounds like: the practice of using data to segment consumers by demographics or interests…

The truth is that you can spend hours trying to craft the perfect email copy, from the subject line to…

Picture this. You need to borrow a car for a 50-mile trip. You go to your friend. You: “Hey, can…

You’ve seen the headlines — employee engagement is frighteningly low. In fact, research from Gallup indicates that only 15 percent…

One thing that really depresses me is seeing companies and individuals put lots of effort into their blogs, when I…

Rank checking is one of the most important and essential SEO activities, that’s for sure. And although there’s a point…

Today, customers are informed, and that means they know what your competitors have to offer. The challenges this poses to…

It was around 1990 and I was working in broadcast advertising for a large discount department store chain. I was…

User experience (UX) – we have seen it quite this year and will do so more in next. As a…