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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

B2B Marketing Strategies That Actually Work

The B2B market has seen significant growth and development in recent years, and it’s not hard to trace the original…

Jay Leonard
July 26, 2019
B2B Marketing

5 Reasons Why Every B2B eCommerce Site Should Take Lessons From B2C

From buying new sneakers on the GOAT app, to restocking paper towels via Amazon, to making the most of our…

Jay Leonard
July 26, 2019
B2B Marketing

Top 6 Financial Tips Every SaaS Founder Should Know

Starting your own software as a service (SaaS) business is an appealing way to become an entrepreneur. Just come up…

Jay Leonard
July 24, 2019
Finance

Why Micro-Influencers May Be the Most Effective Influencer Marketing Strategy

They say bigger is better … but in the case of influencer strategy, we think the opposite could be true.…

Jay Leonard
July 24, 2019
Business Articles

5 Trends Shaping the Digital Workplace

While 95 percent of the organizations agree that a digital workplace is important for their business, only 44 percent of…

Jay Leonard
July 23, 2019
Business Articles

What Is Buyer Intent Data? (and How Can I Operationalize It?)

Your prospective customer is already somewhere within the buyer’s journey, and you have no idea who they are. If you…

Jay Leonard
July 23, 2019
Big Data

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your…

Jay Leonard
July 23, 2019
Marketing

How to Design a Workspace That Boosts Employee Motivation

A workspace with modern design isn’t just a nice extra. It can improve employee well-being and encourage healthy habits that…

Jay Leonard
July 22, 2019
Business Articles

How B2B Customer Experience Can Influence Sales Growth

In the last few years, considerable attention has been paid to improving customer experience (CX) in the B2C world, however,…

Jay Leonard
July 22, 2019
Customer Experience

You Matter: How to Practice Self-Care During a Stressful Job Search

If you’ve ever been unemployed and on the hunt for a new job, you know that it can be a…

Jay Leonard
July 22, 2019
Business Articles

Examples of Referral Program Ideas for Small Businesses

You don’t have to be as big as Dropbox, Uber, or Airbnb to benefit from referral marketing. Your small business…

Jay Leonard
July 22, 2019
Small Business

How Has The Way People Get Their News Changed?

Introduction At first, when the world began, people knew little about the population or what was happening beyond their immediate…

Jay Leonard
July 22, 2019
Communications

27 Brilliant Giveaway Contest Examples To Make Your Own

Engagement, traffic, and now sales are low, which means you might be ending the month far worse than you started…

Jay Leonard
July 21, 2019
Business Articles

How to Use Instagram to Drive Sales Like a Marketer

Instagram has proven itself as a business platform that brings results. It’s no longer about candid pictures or random selfies.…

Jay Leonard
July 21, 2019
Business Articles

3 Ways to Start Freelancing on the Right Foot

So you want to go out on your own? Looking for paid work right out of college? Planning to supplement…

Jay Leonard
July 20, 2019
Business Articles

Embracing CRM As Your Small Business Technology Hub

The discussion about CRM (customer relationship management) is constantly evolving. In recent years, we’ve experienced phases of heightened interest in…

Jay Leonard
July 19, 2019
Small Business

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