Jay Leonard

Everyone lies. The only question is the degree to which one lies. Lying in business situations is particularly common so…

Messaging is a key element in building your brand story and shaping your voice. Maintaining a consistent message across your…

Much has been made of the argument that Account-Based Marketing (ABM) gained traction so quickly in B2B marketing primarily because…

If you haven't been living under a rock, you've heard of conversational marketing—our top buzzword for 2018. Understand conversational marketing,…

A while back, I wrote an article asking what would we do in business and marketing if everyone abandoned Facebook.…

I don’t need to tell you that people are glued to their mobile devices. Whether it’s the oblivious millennial almost…

The growth of Direct-to-Consumer eCommerce has basically been the story of modern eCommerce in general. So many more brands are…

In social media marketing, the term “engagement” is often used, but does your brand really know how to achieve it?…

Everyone loves getting the chance to win an awesome prize, which is why giveaway campaigns get so much attention online.…

Have you ever come across the saying never explain a joke? It’s easy to understand where this idea comes from:…

Imagine this: You’ve been going to the gym regularly for a few weeks and you’ve noticed the same good-looking person…

Business is about revenues and driving better ROI. To generate revenue, you need to have sales. To sell something, you…

Software end users are always evolving. This is especially true for newer users. Their views and what grabs their attention…

We’ve all heard the mantra that the internet has changed the way we do business. Whether it’s video content to…

Lead nurturing is about building relationships. And relationships require more than a one-size-fits-all formula. Lead nurturing campaigns are a great…