Jay Leonard

Marketing Qualified Lead (MQL). Sales Accepted Lead (SAL). Sales Qualified Lead (SQL). Why should you care, as long as the…

The Millennial generation, those born between 1982 and 2000, is the first generation to come of age this century and…

It’s a hard truth: not everyone who comes in contact with your brand will end up buying from you. But…

Organizations shouldn’t over promise as an alternative to the risk of losing a customer, employee, deal, flattering article, or favorable…

Instagram has shown to be a very useful platform for social media marketing. Its reach is amazing! This platform actually…

Measuring and optimizing creative work drives performance and business impact. Here’s how to figure creativity into your overall measurement strategy.…

There are a lot of factors that you need to look at when you are marketing a new product. Packaging…

Affiliate marketing is not dead. Yes, the ancient technique of earning a commission by selling other people’s products is alive…

Campaign management is essential for running a successful marketing campaign. Learn how to approach the campaign management process in this…

Have you ever entered a business and felt like a bother? Everyone has had that experience at some time, and…

Having trouble with your Facebook ads? Not getting the results you had hoped for? Don’t give up! With over 2.38…

In the beginning, once upon a time and in a galaxy far far away… The art of storytelling is as…

There’s been a lot of news about the mining of our personal data by companies (and countries) to use for…

Google is doing their best to make marketers and websites work for that prestigious #1 position in the SERPs. Large…

Are you ready to take a step forward? Email marketing automation can help you do it faster. Even though email…