Jay Leonard

Emails live and die by their calls to action (CTAs). A good email marketing call to action is critical to…

Instagram is an ‘image first’ platform. This means it works with images and not much else. Of course, you can…

For marketers, one challenge remains paramount: getting your message to stand out from the noise that consumers encounter daily. As…

It’s not rocket science. Emerging growth companies and hedge/venture funds need to find investors. While there are many ways to…

Customer experience and success are proving to be very critical in today’s business world. As a matter of fact, nearly…

We all have been there where we saw a content piece, looked at rankings and felt something was odd about…

Instagram advertising presents different goals and requires an alternate approach when compared to other social media marketing methods. Because the…

It’s exciting to launch a new advertising campaign. Whether you’re launching a paid search campaign, new Facebook ads, or even…

Technology is changing the way most industries do business, and retail is no exception to the ever-evolving advancements. Although some…

Often, the first step in refining a brand is to diversify its colors and fonts. This means adding a secondary…

A carefully thought-out email marketing strategy is a great tool for building brand awareness and increasing sales. Email marketing is…

Shadow IT: you’ve probably heard of it. Also known as Stealth IT, this refers to information technology (IT) systems built…

If you’re an independent contractor or freelancer, you’ll love having the ability to set your own hours and rates. You…

We leverage decades of experience to determine the most appropriate segmenting method to uncover the most effective solution that will…

Early in your online business, the most pressing need is traffic to your website. Fortunately, you can be proactive —…