Jay Leonard

Earlier this month, Twitter decided to move forward with changing its favorite (star) button to a like (hearts) button. And…

The world of eCommerce has evolved dramatically over the last 8 years because of the way small businesses are being…

Customers and clients stopped paying attention to quick ‘how to’ posts or 10-point listicles long ago. 2016 is around the…

The best social media outlets are the one your customers use. Learn how to find them and build engagement via…

Benjamin Franklin once said, “Honesty is the best policy”. Even though this bit of wisdom is over 2500 years old,…

When people sign up for your email newsletter, they probably know what they’re getting into. If you’re a shop, they’ll…

When it comes to content marketing, you can’t under-emphasize the importance of visuals. Consider the following, powerful statistics on blog…

Marketers face constant pressure to improve return on investment (ROI) and, therefore, spend a tremendous amount of time and budget…

With their purchase power nearing $200 billion per year, the Millennial generation can single handedly determine the success or failure…

In short – quality. That’s the most important part of any promotional video, and so that’s where I want to…

The most successful weapon to fight customer attrition is creating a personalized customer experience that is unique to your business…

If you believe agile marketing is just a trend, it's time to reconsider or you might get left behind. Agile…

Are You Uploading Videos Directly To Facebook Yet? Last week I had the honor to present at the Visual Social…

Have you ever gotten to the point where no matter how hard to think, you simply cannot come up with…

This question hit my inbox last week: As a leader, how can I coach and lead, without “micromanaging”? I know…