Jay Leonard

What does your content marketing process look like? For many marketers, it goes “idea–>create–>publish–>promote.” While “promote” might be last on…

You may think you know who your prospects are. But do you truly understand how to connect with them and…

Fiat Chrysler had to send the Dodge Challenger Scat Pack we were expecting to SEMA so Audi stepped in and…

The holiday season is the time of year that businesses can be made or broken. Many businesses, such as retail,…

You found the perfect employee. She’s always on time, gets her work done quickly and efficiently, and regularly comes up…

In Part I, “Dear CMO, Part 1: Why Your Content Misses the Mark”, we detailed findings and shortcomings in content…

With millions of apps in app stores across different operating systems and mobile devices, App Store Optimization, or ASO, is…

‘I’m sorry.’ The two most inadequate words in the English language. – Beth Revis Apologies are important, but often times…

The potential of app store optimization has always been clear. Improved visibility, easier discovery, and ultimately more conversions and installs…

The amount of eye contact we maintain during conversations is learned in childhood. A lack of eye contact is often…

We’ve seen some prolific developments in email marketing throughout 2015 – the rise of formatting for mobile devices, a move…

The software-as-a-service industry is as complex as the development of the software products themselves. While this dynamic industry continues to…

Your business may be small, but that doesn’t necessarily mean it can’t accomplish amazing things. Learn how to turn your…

Some people use way too many hashtags in their social media posts. Some brands use none at all. Many businesses…

For years now, one of the most complex and time-consuming tasks any IT department could take on was the on-premise…