Jay Leonard

Video is all the rage on social media. In 2016, Facebook’s Nicola Mendelsohn, Vice-President for Europe, the Middle East and…

Facebook has more than 2.3 billion active monthly users, so of course, marketers flock to the service. But what if…

Content creation, especially when done well, is a significant time investment. You spend hours researching topics, and days writing and…

Segmentation is all about grouping people together based on shared traits, and it plays a critical role in helping a…

We know from experience that misalignment around goals is one of the biggest challenges for marketers trying to make the…

Managing third-party selling is not easy. But in many sectors, it is very important! The intermediaries hold the key to…

The game is over. In today’s world of easy information access and social media sharing, consumers know all about sneaky…

Think about the last time you bought something online. How did you decide what to buy? You probably searched for…

Case studies are for closers. Blogs, e-books, and webinars certainly have their own place in your marketing strategy, but case…

Have you noticed we’re always talking about what women are doing wrong in business? We cite statistics like women earn…

Most businesses will get many of their clients from people who live within the area that they provide their services.…

Since the dawn of time people have been evangelising solutions as a catch-all for all of your problems. In the…

Businesses, both large corporations and one-man bands have one thing in common when it comes to their marketing strategy. All…

A good story draws you in, even if it is set in a different era, or a different culture. Visual…

It’s undoubtedly easier and quicker to create image ads on Facebook than video ads. If you take advantage of Facebook’s…