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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Social Media and Politics: Soap Box or Silence?

It's that time of year again when your Facebook feed and Twitter roll gets inundated with post after post condemning…

Jay Leonard
March 8, 2016
Business Articles

Paradigm Shift: Issues Facing Today’s CIO

Gone are the days of a company’s lone “IT person” – a mysterious and omniscient entity, sitting in an over-sized…

Jay Leonard
March 8, 2016
Business Articles

Why Email Marketing Is Essential for Business [Infographic]

Newsflash: Email marketing is neither dead nor dying. Each year, many bloggers write doom-and-gloom posts about email marketing. They predict…

Jay Leonard
March 7, 2016
Infographics

Marketing Strategy: What to Define Before Starting Your Work

The exciting part of marketing is execution. Writing interesting content, increasing your social network, and watching as your PPC campaign…

Jay Leonard
March 7, 2016
Marketing

IMAP vs POP3: Email Terminology Cheat Sheet

More than 100 billion emails are sent and received every month. Email is definitely seen as a primary way to…

Jay Leonard
March 7, 2016
Communications

Your Blog Is Not A Content Strategy (And Other Brutal Truths)

Content marketing goes well beyond writing a blog post and tweeting it to your users. In fact, it's entirely possible…

Jay Leonard
March 7, 2016
Content Marketing

4 Steps for Building a Better Customer Experience

According to articles in the Huffington Post and Forrester, crafting a better customer experience has benefits flowing directly to your…

Jay Leonard
March 7, 2016
Customer Experience

How to Add Someone to a LinkedIn Conversation

We are excited to roll out this new format for our Quick Tip blog posts! This feature provides screenshots for…

Jay Leonard
March 7, 2016
LinkedIn

Want to Thrive in the Future of eCommerce? Start Creating Unique Experiences

As e-commerce grows and the Internet spreads through our lives to inform our hourly habits, e-commerce retailers must make sure…

Jay Leonard
March 6, 2016
Ecommerce

How a Small Business Can Build Rapport Using Social Media

As a small business owner, you likely strive to succeed and grow your business each day. You try your absolute…

Jay Leonard
March 6, 2016
Small Business

What All Marketers Can Learn from Fashion Week

As Fashion Week moved from Milan to Paris this week, marketers watched for reactions to the experimental consumer-facing formats that…

Jay Leonard
March 6, 2016
Marketing

What Is Phishing?

Not to be confused with fishing but it is based around the same concept. Except that in a successful phishing…

Jay Leonard
March 6, 2016
Cybersecurity

How to Set Up your First Customer Advisory Board (CAB)

When your team is struggling to figure out what feature or product to build next, how to position your next…

Jay Leonard
March 5, 2016
Customer Experience

Customers Are People, Not Numbers

Customer Support It sometimes frustrates me, and I’m sure it does you as well, when you call to get customer…

Jay Leonard
March 5, 2016
Customer Experience

How to Use Root Cause Analysis to Support Corrective Actions in Your QMS

When creating a Quality Management System (QMS) using the requirements of ISO 9001:2015, you will find that corrective action is…

Jay Leonard
March 4, 2016
Business Articles

The End of Brand Loyalty

As marketers or small business owners, there is no better vision for our future than amassing a large number of…

Jay Leonard
March 4, 2016
Loyalty Marketing

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