Jay Leonard

When you exhibit at trade shows, you participate in a wonder of free enterprise: Competing firms agree to present themselves…

Just the other day I told you of the One Quarter Of American Consumers (who) Are Brand Loyal. That indeed…

A recent presentation on inbound marketing from Marketo stated: “You wait for buyers to take action when they feel ready.…

Traditional. New media. No matter. Regardless of how you are marketing to your clients it is important to manage every…

LinkedIn groups help organize members, content, and interactions based on shared interests or topics. They offer basic features that make…

If a picture really speaks a thousand words, what’s not to like about stock images? A good image can enhance…

Between Google’s 2011 Panda update and January’s introduction of Search + Your World, people can’t stop talking about the tech…

”Hit or Miss Marketing” is almost always a waste of time, money and other resources. It’s also very frustrating. Nevertheless,…

One of our recent posts, “5 Reasons to Invest in Inbound Marketing Before Adding a Sales Rep”, created quite a…

Welcome to week two of our six-part blog series entitled “Best of A/B Testing.” Every week we will be showcasing…

Drip marketing, often referred to as lead nurturing or marketing automation, involves sending a series of emails automatically to leads…

If you're involved in business development or recruitment, you're already spending lots of time on LinkedIn. That's me! As a…

Which courier image increased lead conversion rates 30%? Test 1: European vs Asian Traffic source: Pay-per click advertising on Google…

Your company and its employees are on Linkedin, but are you optimizing their presence? I read a recent article from…

Yesterday, I was strolling through Boston when I stumbled upon a strange sight – a massive golden pile of Butterfingers…