Jay Leonard

There’s an internationally renowned doughnut chain where people stand in line for 90 minutes just to get one of their…

Promote Yourself For More Traffic! We’re all familiar with the notion of writing amazing content with good SEO structure being…

Marketing's next frontier. Mobile marketing (B2C marketing via smartphones) seems to be a topic of interest these days among our…

This means the ancient Romans, who were as different from the image of today’s Italians as can be imagined.  When…

A couple of months ago I wrote a post titled Curiosity May Have Killed The Cat But Complacency Will Kill…

I never used to advocate a universal marketing platform for all professionals seeking to build their personal brand. That has…

It is common in the medical profession to seek a second opinion on a diagnosis, and the practice works equally…

30 Million Americans will be hitting the road in their RV this summer. 30 million Americans will hit the road…

We recently published a study on the frequency Wikipedia appears in the search engine results pages (SERPs) that was covered…

Appealing to the target audience on your landing page is of the utmost importance. But what if you don’t know…

It doesn’t get the hype that Pinterest or Facebook do, but email is still an invaluable marketing tool. We used…

Microsoft Research has published a study that says website visitors spend a fleeting 10 seconds deciding if they want to…

In previous posts, I've discussed one of the tricky aspects of email marketing: when and how to use images instead…

We all know that A/B and multivariate testing is important for successful landing pages, but did you know that these…

Customer loyalty: It’s the ultimate goal for many businesses today. However, research after research indicates that loyalty is decreasing, particularly…