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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

I’ve Installed Google Analytics – Now What?

After your company’s website launched, setting up your Google Analytics account was probably one of the next items on your…

Jay Leonard
March 10, 2016
Business Articles

Permission and Trust for the Mobile Marketer

Seth Godin proposes a really interesting hierarchy of the permissions a brand can have from a consumer. Permission to talk…

Jay Leonard
March 10, 2016
Business Articles

The Biggest Hurdles for Presenters – and How to Jump Them – Hurdle 4 – Confidence

Confidence is often cited as one of the most critical factors affecting professionals when it comes to presenting and speaking…

Jay Leonard
March 10, 2016
Business Articles

Analyze Paid Acquisition Marketing to Improve Demand Orchestration

Orchestrating the diverse platforms, engagement sources and data types that drive demand generation campaigns is one of the most important…

Jay Leonard
March 10, 2016
Marketing

The 5 Triggers That Make New Habits Stick

In his best-selling book, The Power of Habit, author Charles Duhigg explains a simple three-step process that all habits follow.…

Jay Leonard
March 10, 2016
Business Articles

10 Common Blog Writing Mistakes [Infographic]

What makes a top-notch content marketing campaign is a mix of phenomenal strategies, out-of-the box ideas and thoughtful execution. What…

Jay Leonard
March 10, 2016
Business Articles

12 Classic Mistakes Brands Make On Instagram

Instagram is viewed as a bit of a savior for brands that struggle in the world of social media marketing.…

Jay Leonard
March 10, 2016
Business Articles

17 Insane Explainer Video Stats for 2016!

No one likes outdated stats! Take a look at these insane explainer video stats - new for 2016! If there's…

Jay Leonard
March 9, 2016
Business Articles

The Impact of Social Media on Database Marketing

Effective social media marketing means pulling together your entire client’s data. Achieving maximum grasp of your clients requires you to…

Jay Leonard
March 9, 2016
Business Articles

How To Avoid 10 Social Media Strategy Missteps

Social media is a good thing and has become one of today’s most effective media platforms. It makes it possible…

Jay Leonard
March 9, 2016
Business Articles

7 Elements to Get Your Cold Emails Opened

I don’t have a lot of fears. I wouldn’t say that I’m brave, maybe I’m more ignorant to the consequences.…

Jay Leonard
March 9, 2016
Email Marketing

How to Balance Work & Life

As you grow your small business, responsibilities begin to pile up. The time you need to spend at work can…

Jay Leonard
March 9, 2016
Business Articles

What are the Qualities Needed to Be a Successful Entrepreneur?

Recently, I was asked by Junior Achievement to speak to high school students at William B. Travis, during entrepreneurial week.…

Jay Leonard
March 9, 2016
Small Business

7 Tips to Writing Perfect Content for Your Target Audience

Writing perfect content for your target audience can be difficult, especially if you’re a small business. I’m here to tell…

Jay Leonard
March 8, 2016
Content Marketing

4 Reasons to Consider Hiring a CDO

We are living in a customer-driven era where technology is evolving around the way consumers think, communicate, work, and purchase.…

Jay Leonard
March 8, 2016
Business Articles

Celebrating Women in Tech

Women have come a long way in the world of tech and business. Although there is still a notable gap…

Jay Leonard
March 8, 2016
Business Articles

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