Jay Leonard

Did you just make a new e-book or software? Many people are making new e-books, but their biggest issue is…

Who can use progressive profiling? Marketing managers driving prospects to landing pages from email marketing campaigns Must be passing lead…

12 Lessons on How to Win Customers and Influence Word of Mouth Over two years ago I set out on…

Exploding Growth in Media Formats Puts More Demand on Creative Production It’s a cruel quirk of advertising lingo when financial…

Brand marketers invest billions creating an emotional connection between their brand and prospective or current customers. In fast food, packaged…

A key step in creating a successful user experience is understanding your users. By knowing their goals, needs, and skills,…

Today’s post is brought to us by the Hall of Famer, Kris Olin. If you would like to join Kris…

It's no secret that leadership skills are essential to devise a great individual mindset that will hopefully trickle down to…

A few months ago an interesting article made its way across the web. The story was a remarkable crowdsourcing success…

Out with old and in with the new. It’s a saying we hear a lot, but does it apply to…

Many of us likely remember the classic "4 Ps" of the marketing mix: Product, Place, Price, and Promotion. These concepts…

Throughout your school career, you learn things that make you smarter. Learning is a part of life, but for many…

Van Gogh. Hemingway. Picasso. We all know these famous artists were brilliant in their own way, and brilliant people have…

Ego Marketing Will Not Make You Go Far. Be Humble. Ego marketing or what I called “Only Me, Myself and…

When you hear email marketing, what kind of businesses do you think of? Stores that sell products to you? Professional…