Jay Leonard

Using email intelligence When asked, “In which of the following ways, if any, would you prefer companies to communicate with…

What’s new in the world of digital media? Some publications are launching on new platforms to get their content in…

As the mobile market expands, so does the way we communicate. While texting and chatting apps like Skype and and…

The job of an effective landing page is primarily to convert prospects into clients. Every business would give anything to…

A B2B data provider can change your marketing efforts—and your business. By using quality, targeted data, you can reach more…

Every year, there are some well-paid NFL players who don’t exactly earn their high salaries. Teams give them every chance…

Without bloated budgets and big staffs, generating and implementing small business marketing ideas is never easy. You can’t buy the…

Podcast audiences in the United States have grown tremendously over the last few years. In April 2015, Pew Research Center…

If you ask any CMO about their biggest concern, most will say it's staying on top of today's fast-paced changes.…

Snapchat is a video messaging application where users can take photos, record videos, add text and drawings, and send them…

According to Bloomberg, 8 out of 10 new businesses fail within the first 18 months. It’s not good enough to…

With so many social media and digital marketing options now available, it can be overwhelming to know what you should…

The Federal Trade Commission has just published its "Enforcement Policy Statement on Deceptively Formatted Advertisements." The FTC has always kept…

With Maheem Rahman, CEO Bank Alfalah Funds, Shazia Syed, CEO Unilever Pakistan and Musharaf Hai, CEO L’Oreal Pakistan as the…

Imagine what the internet would be like without Twitter. While MySpace and Facebook are known as the two major sites…