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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

4 Keys To Avoid Culture Creep

I’m a water rat. I love going to the beach. Even with all the chatter about the threat of sharks…

Jay Leonard
August 23, 2011
Leadership

Defining Customer Needs In Volatile Times: Two Steps To Accelerate Innovation

How long can you tread water? Would sixty months be unreasonable? Marketers, get yourselves in shape for the long haul.…

Jay Leonard
August 19, 2011
Marketing

4 Sure Ways to Kill a QR Code Campaign

While 2011 may technically be known as the Year of the Rabbit (at least according to the Chinese Zodiac), the…

Jay Leonard
August 15, 2011
Marketing

Getting the Most from Customer Surveys

Most organizations maintain an opt-in email list of customers, prospects, members, or donors and use the lists as a way…

Jay Leonard
August 14, 2011
Marketing

Inbound Marketing Vs. Outbound Marketing: Why The Switch?

Say you're a consumer... Oh wait... you are. So how do you make your purchases? Chances are, you use catalogues,…

Jay Leonard
July 20, 2011
Online Marketing

How ConnectMe is Changing the QR Code World

QR Codes have been around for quite some time. But nothing as awesome as the ConnectMe QR Code. This barcode…

Jay Leonard
June 24, 2011
Online Marketing

The Desperation Strategy

    Recently, I encountered some unexpected issues in my business. I try hard to prepare for different situations, but…

Jay Leonard
May 16, 2011
Leadership

What’s the Difference: Static vs. Unique QR Codes

Static QR Code: A square, two-dimensional barcode that, when scanned with a smart phone’s reader app, directs people to a…

Jay Leonard
March 19, 2011
Online Marketing

Terms of use

Business 2 Community (the “Site”) is a website owned by Clickout Media. You are invited to submit articles, post comments,…

Jay Leonard
February 7, 2011

Inbound Marketing with SEO – The 800 Pound Gorilla in the Room

You’ve finally decided to do it. Your competitors have been kicking your behind online for years and you’re ready to…

Jay Leonard
December 10, 2010
Online Marketing

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