Jay Leonard

The Hubspot blog is home to many interesting information and recently they have added a great article which can be…

Because they have so many products and users, Google’s account login and access processes  are often fairly complicated, and this…

Remember when we used to just access the web from just our desktops? Well, that time is over. We now…

Using personas in defining a marketing strategy is not new. Among others conversion optimization practitioners, web developers, content strategists and…

The way I see it, content marketers are too hard on themselves. When communication isn’t working, they can be quick…

How long has it been since you updated or refreshed the design, content and user experience of your website? For…

The way software is distributed is going through a major change. The suppliers and distributors who do not adapt will…

In summary, everything centers around a pain point. "Pain point" is a business term that refers to emotion, which plays…

If some data is good, more data is better, right? And why stop at more data when you could have…

In Part I, I covered the first five reasons why hotels underperform in response to what hospitality professionals felt were…

Since nobody ever goes back and looks at past tweets, I like to compile all my tweets about a specific…

Targeting enterprise customers can be an appealing approach for startups and expansion stage companies, as the large contract sizes can…

In order to be most successful, your business doesn’t just need a website—you need a website catered to your specific…

Facebook is punching its social network with big surprises with every passing day post IPO. The recent changes that have…

Each and every business today can benefit from a website. It can be a promotional site, an extension of your…