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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

How to Sound More Personal in an Email

Deep down within our blood, we’ve grown a need to bond with others. To connect with everyone in our surroundings…

Jay Leonard
March 14, 2016
Email Marketing

14 Behavioral Email Marketing Examples

The inbox continues to evolve and become an essential part of the customer experience in 2016. In this article I’ll…

Jay Leonard
March 14, 2016
Email Marketing

From Pens to Speech: How Writing Tools Have Evolved

As technology improves, it’s faster and easier than ever to get words from brain to screen. We’ve progressed from dipping…

Jay Leonard
March 14, 2016
Business Articles

What People Get Wrong in Employee Engagement

Imran the CEO of a large software company was wondering why employee engagement wasn’t sky rocketing at his company. His…

Jay Leonard
March 14, 2016
Business Articles

What’s on Your Devices? 15 Must-Have Apps for Business Owners

Capital One has created multiple years of TV commercials for its credit cards. Each of these ads concludes with “Capital…

Jay Leonard
March 13, 2016
Business Articles

Brainstorming and Brainstorming Best Practices

Brainstorming can be an effective technique for creative problem solving when used properly. However it's not the best approach for…

Jay Leonard
March 13, 2016
Business Articles

How Data Is Changing the Way Small Businesses Get Financing

Businesses today have access to unprecedented levels of information. They can monitor everything their customers view, buy, and return, as…

Jay Leonard
March 13, 2016
Small Business

The 14 Best iPad Apps For Business Productivity of 2016

What’s an iPad without a well-rounded collection of apps? Not much more useful than a paper weight, actually, which is…

Jay Leonard
March 13, 2016
Business Articles

How to Map out a Successful Display Campaign

The beginning of any project or task can be a scary endeavor. Now imagine if that endeavor involved investing your…

Jay Leonard
March 13, 2016
Marketing

Numbers Don’t Lie: What a 2016 Nielsen Study Revealed About Referrals

Key Highlights: Referrals significantly influence buying decisions, with word-of-mouth playing a central role in discovering brands. Authenticity in referrals contrasts…

Jay Leonard
March 12, 2016
Marketing

How Can Small Businesses Get Started With Mobile Marketing?

In this expert interview, we ask mobile marketing specialist, Franco Beschizza, how businesses can get started with mobile marketing. There…

Jay Leonard
March 12, 2016
Small Business

Dilbert Claims Systems Trump Goals

No, this isn’t some new comic from Scott Adams about Dilbert interacting with Donald Trump – although I’m laughing about…

Jay Leonard
March 11, 2016
Books

15 Ways to Dramatically Upgrade the Quality of Your Content

Nothing matters to your marketing efforts quite like quality. With so many available online distractions, most site visitors will be…

Jay Leonard
March 11, 2016
Content Marketing

Benefits of Promotional Products Advertising Campaigns

Have you used promotional products for advertising and branding for your company? If you have not run a campaign using…

Jay Leonard
March 10, 2016
Marketing

5 Core Principles of Launching an International Ecommerce Store

You decided to go global with your beloved products. (It’s awesome.) But you’re suddenly faced with so many unanswered questions:…

Jay Leonard
March 10, 2016
Ecommerce

65 Facts About How We Shop Online

A new infographic from coupon and deals site BargainFox reveals 65 statistics about ecommerce psychology in 20 key categories that…

Jay Leonard
March 10, 2016
Ecommerce

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