Jay Leonard

I write about organizational culture and core values quite often. One of my most recent articles on this topic was…

Newer and smarter technologies will soon replace workers at the center of the workplace. Millions of people will lose their…

When a prospect downloads your lead magnet, their journey to paying customer has only just begun—it may never finish. Most…

Most people consider setting up a business high risk. Small businesses face a number of risks, but not all of…

Even the most “optimized” landing pages — with a clean design, simple form, compelling image, strong value proposition, etc.— will…

As social media grew rapidly in the last decade, these social platforms became a major outlet for sales teams and…

With the revolution of ecommerce, a user shopping behavior & habits have changed unprecedentedly over the years. Now you can…

The human resources lexicon suggests that the universal definition of IDP is individual development plan, the process whereby leaders and…

Email is an essential tool for nonprofit organizations, and for good reason: In 2018, nonprofit email marketing earned $45 for…

If you know me, you know my personality is extra. 💁🏻 ♀️ I dress up as Unbreakable Kimmy Schmidt whenever…

Are you looking to maintain a professional presence in your field? Every business or professional individual can benefit from some…

The internet has revolutionized the way companies find and reach their customers. No longer reliant on billboards and television ads…

Facebook wasn’t always the huge ad network it is now. In 2006, Facebook had only one advertiser, Microsoft, and one…

Banking institutions, credit unions and big financial players have been playing catch up with new software developments and advances in…

Introduction In a small business owner’s niche, one of the toughest things about getting a great foothold is by getting…