Jay Leonard

Have you ever thought about the supermarket? I mean, really thought about why it's arranged the way it is. Why…

I realized (once again) yesterday, as I was reviewing some advanced lead analytics for a client, what valuable and powerful…

Author’s note: This post will be the first in a series of posts about meme marketing. Yes, of course cats…

Despite the obvious glamour associated with promoting a new brand of mildew-resistant paint (available in any colour, so long as…

If a new article on Forbes.com is right (which it may or may not be) pay-per-call is going to become…

Controlling a Crowd: 5 Barriers That Work Without crowd control barriers, public events could get out of control rather fast.…

All marketers can learn from the dedication, preparation and planning of Olympic athletes. This series of posts will put that…

The path that leads to conversion can often seem out of reach for marketers. Whether it’s creating engaging, conversion-focused experiences…

When the Golden Gate Bridge began construction in San Francisco, some people weren’t sure that such a massive undertaking was…

People don’t notice ‘good’ sound. They only become aware of sound when the audio quality of a video is poor.…

Fact: LinkedIn users with complete profiles are 40 times more likely to receive opportunities through LinkedIn. (This is partly because…

Postcard marketing has been a practice by companies to increase leads and sales. Although it has been effective in gaining…

Hi there, readers of my mom’s blog. I’ve decided to give my mother a break from blogging and write her…

The rapid growth of data creation and collection has driven the need for big data solutions at many organizations. As…

A recent study of CMO’s found 7% use no metrics whatsoever in establishing their marketing budgets, 57% use historic data. …