Jay Leonard

As international e-commerce expands, it's crucial to understand that some target markets are more appealing than others. When a global…

A good relationship with your loyal customers is worth a fortune. Hence, relationship marketing should be at the heart of…

London is a vibrant, exciting city filled with job opportunities attracting more than 8 million people into the capital daily.…

Every marketing campaign starts off with two things: a brand and a target audience. Determining a target audience used to…

QR Codes are a tough sell in social media circles. Despite this, the average consumer surely sees multiple codes a…

A CTA that can dynamically adapt to the interests and stored qualities of the person viewing it...now that is smart!…

I committed a serious faux pas yesterday by willingly giving my money to the coffee chain that is Starbucks. I…

I recently saw a commercial for the new Ford Focus that had me instantly intrigued. This commercial is the first-ever…

It looks like social networking sites are coming together for a fresh new appearance, especially with LinkedIn's recent launch of…

I love a sale. I can scout out the discount rack and put together a fabulous outfit for 75% off…

Besides being part of the Australian dream, home ownership has many practical advantages over renting. First, you are building equity…

The recent heavy rains in the Philippines where some BPOs (business outsource process outsourcing companies) reportedly forced their employees to…

Moving can be tough because it requires a lot of effort. If you don't plan your move well, you might…

When you hire different service providers from around the world for your operations, you will likely encounter a major business…

When it comes to issues like compliance and eDiscovery, a lot of businesses just don’t want to think about it.…