Jay Leonard

Until recently, you needed to employ a custom developer at considerable expense if you wanted to create an app for…

Content marketing has come a long way since it started. We know it’s effective, which is why our spending on…

This post is not meant to dis Millennials. In truth, I’ve had my fill of Millennial-bashing comments and commentaries in…

When 98 of Facebook’s top 100 advertisers also market their products on Instagram, you can bet you need to have…

I received an email recently from Hulu with a subject line that read, “Justine, Thanks for Canceling!” I hadn’t cancelled…

Referral programs are a marketing tactic that companies use as a casual way to gain new customers. Often, not enough…

Happy Spring! I’m not sure how the beginning of spring is treating the rest of the world weather-wise, but here…

Like a photoshopped still-frame, the produce section of your average grocery store is often unchanging, despite turning seasons and changing…

Whether eye-catching, irritating, or actually useful, there’s no denying them. Gifs have never been more popular than they are right…

When you’re planning blog posts, it can be hard to keep coming up with good ideas, let alone a good…

Are you a good storyteller? If not, it could be holding you back at work. Anyone with aspirations of being…

With the official start of spring on Sunday, warmer weather, sunshine and longer days are finally upon us. Another interesting…

As of last week, there's a new addition to the mix of web standards: AMP. You might have seen the…

If there’s anything you should have learned anything from 2015, it’s that substance over keywords is the new direction. There’s…

What a complex world us marketers live in. Where once we had a fairly limited and well-defined selection of tools…