Jay Leonard

When you build a brand, one of the most important measures of success is the actual engagement and connection of…

In telemarketing, the main goal is to earn good revenue and a way of doing this is through advertisement; sending…

This post continues and completes the conversation on what it takes to be a leader (and for leadership to show…

All the art of living lies is a fine mingling of letting go and holding on. Havelock Ellis Let’s be…

One of the key parts of business development for any company is giving a strong new business pitch, and the…

Most organizations, whether they are service or product focused, have clients or customers. They may not be end users, or…

Companies use email marketing to connect with their customers and share information. Unlike direct mail, email puts the company’s marketing…

For those who grew up in a world of rotary phones and dial-up Internet, it is hard to imagine that…

Image by: roland The effect of TV advertising agencies is incalculable and their impact undeniable with their ability to reach…

I’ve noticed it countless times. I’m sure you have too. For instance, “We’re going to target a mass market and…

With great response to the past posts that identified the top LinkedIn groups for Cloud Computing, Big Data, Enterprise Mobility,…

Postcards are still one of the most effective and efficient methods of marketing available today. Even with all the digital…

With Thanksgiving right around the corner, why not set aside a half hour each week between now and Turkey Day…

By now, most entrepreneurs know that online presence – or the lack of it – can make or break a…

Gartner predicts that by 2017 the average IT budget of a CMO (Chief Marketing Officer) will be larger than a…