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Latest Articles By Jay Leonard
To appreciate the size and growth of the marketing technology space, just follow the money. In 2015 alone, over 300…
Jay Leonard
March 29, 2016
Business Articles
As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information,…
Jay Leonard
March 28, 2016
Blogging
Most websites are designed by creative folks. In the old days of the Internet, when websites were essentially digital brochures,…
Jay Leonard
March 28, 2016
Business Articles
For advertisers and brands, search engine marketing (SEM) and search engine optimization (SEO) have been the tried and true methods…
Jay Leonard
March 28, 2016
Business Articles
Good content is what helps people earn money. If your website, blog, advertising, etc. offer interesting and engaging content, people…
Jay Leonard
March 27, 2016
Content Marketing
Traditional marketing techniques involve ads such as commercials, billboards, and direct mail which can be costly and difficult to measure.…
Jay Leonard
March 26, 2016
Infographics
Who would have thought that billions of hours of video content would be uploaded to YouTube and other online sites…
Jay Leonard
March 25, 2016
Business Articles
1. Choose the CRM that’s right for your team and your business. CRM is NOT one size fits all. It…
Jay Leonard
March 25, 2016
Customer Experience
As a digital marketer, you’re the Obi Wan Kenobi of online lead generation. You’ve been doing it for years. You…
Jay Leonard
March 25, 2016
Digital Marketing
Imagine this scenario: You are employed by a highly technical b2b company as a writer. Your job description is to…
Jay Leonard
March 25, 2016
Content Marketing
Traditional marketing was known for its inside out approach. The idea was to create a cumulative series of messages known…
Jay Leonard
March 25, 2016
Customer Experience
Are there certain phrases in English that you can never quite remember? Chances are, others have the same difficulty. Here…
Jay Leonard
March 25, 2016
Business Articles
Lean Six Sigma is a data driven decision making approach. Most people are confident in mapping a process, the next…
Jay Leonard
March 25, 2016
Business Articles
Apple has recently announced that its news-stand app, Apple News, will be open to all publishers. What does this mean…
Jay Leonard
March 24, 2016
Content Marketing
Like most writers, I have an intense love/hate relationship with the blank page. It can be both a source of…
Jay Leonard
March 24, 2016
Communications