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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

4 Best LinkedIn Tips

I hear all the time that LinkedIn is confusing, hard, and time consuming. Well, people are not wrong. Here’s 4…

Jay Leonard
October 31, 2019
LinkedIn

Customer Experience Analytics and Tracking: CX Metrics 101

The Importance of Measuring the Customer Experience In today’s digital-first-but-not-digital-only, customer-centric world, customer experience (CX) has quickly emerged as a…

Jay Leonard
October 31, 2019
Customer Experience

How to Use Task Management Tools to Save Your Business Money

Time is money, and that's true. However, some productivity experts argue that time is even more valuable than money. Everyone…

Jay Leonard
October 31, 2019
Business Articles

What Is Referral Marketing?

After being in this industry for almost a decade now, one of the most common questions we get is, "what…

Jay Leonard
October 31, 2019
Marketing

4 Ways to Make Your Black Friday & Cyber Monday Emails Stand Out

Is it too soon to talk about the holiday shopping season? Not if you work in advertising, marketing, or digital…

Jay Leonard
October 30, 2019
Email Marketing

What’s the Real Cost of Not Outsourcing Your Email Marketing

Why is it more expensive to do something in house? Just recently our sales team have come across a number…

Jay Leonard
October 30, 2019
Email Marketing

3 Ways to Improve Communications with Prescriptive Analytics

Prescriptive analytics is recognized as a fast, effective, and simple solution empowering retail and CPG companies to understand and act…

Jay Leonard
October 30, 2019
Business Intelligence

2020 Technology Trends for Small Business Owners to Anticipate

As of the last update, the U.S. had over 30 million small businesses. Those that prepare for the newest technology…

Jay Leonard
October 30, 2019
Small Business

5 Halloween Chatbots to Try This Season

As a chill begins to bite at the air and the leaves on the trees turn to an exquisite display…

Jay Leonard
October 29, 2019
Business Articles

4 Ways to Humanize Marketing with Empathy and Build Better Relationships with Buyers

We have more marketing to sales technology to connect with customers today, but they’re tuning us out. Why? Because marketers…

Jay Leonard
October 29, 2019
Marketing

Introducing BERT: Google’s New AI Algorithm

Understanding native language to deliver more target search results has always been a goal for Google Search. In 2015, Google…

Jay Leonard
October 29, 2019
Business Articles

When HR and Business Leaders Disagree

I could tell right away from my client’s voice that she was upset. As a sales director with a strong…

Jay Leonard
October 29, 2019
Leadership

5 Ways CTOS Are Using ML in 2019

INTRODUCTION Ever since the beginning of time, man has been in search of new ways to make life easier. Machine…

Jay Leonard
October 28, 2019
Business Articles

7 Reasons Your Cold Emails Not Getting Response and How to Fix It

If you are here, reading this article it is good to assume that your cold emails are not getting the…

Jay Leonard
October 28, 2019
Email Marketing

What Your About Page Should Say About Your Business

When building your website, writing your about page shouldn’t feel awkward, as if you’re sharing your life story with someone…

Jay Leonard
October 27, 2019
Business Articles

How to Tackle Workplace Stress in Your Small Business

Whilst some business challenges are unique to specific industries and markets, others are universal in their nature and impact on…

Jay Leonard
October 27, 2019
Small Business

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