Jay Leonard

A consistent brand can help you: ✅ Gain credibility ✅ Inspire trust & loyalty in your customers ✅ Boost your…

Marketing practices have always been determined by technology. Printing technology enabled the rise of popular newspapers in the mid-19th century,…

How does your business use customer feedback to improve its operations? In a recent survey, 95 percent of respondents stated…

Font psychology sounds complicated, but it basically refers to what sort of font you use in your graphic design, and…

Let’s face it. These days, PPC campaigns are almost a marketing necessity. While not every business needs to market online,…

Google Analytics and Google Tag Manager have limitations. Often, these limitations are outside your control (e.g., technical aspects of a…

Mark Zuckerberg, CEO of Facebook, testified yesterday in front of Congress in favor of Facebook's planned cryptocurrency, Libra. There have…

Most business owners know that their employees really don’t like to fill in their time sheets. And many managers will…

Are you looking for ways to create recurring income? You can create recurring income by providing your customers with content…

When the cryptocurrency boom kicked off in 2017 with Bitcoin's huge surge, businesses everywhere tried to understand what this new…

Social media analytics is a key part of a social marketing manager's job. While it's great to get likes and…

Over the last few years, Instagram has become a powerful sales machine with more than one billion potential customers. For…

Marketing in the modern age can be quite tricky if you’re not familiar with the way search engines work. As…

Pinterest is more than just a giant pinboard for collecting cool ideas and images; it lets you share your own…

The Tactical Trap Many CISOs struggle to look beyond day-to-day firefighting and get trapped in tactical games. We highlighted this…