Jay Leonard

When holidays like Thanksgiving and Christmas come, you might focus more on what to serve for dinner or how to…

If you’re reading this, chances are you think your brand can be doing better in the consistency department. Perhaps your…

Traditionally, customer support has been viewed not as a call center, but as a cost center. And for good reason.…

One of the best perks of starting your own business is being able to determine your salary—unless, of course, you…

Paid ads have long been a staple of marketing, with Google and Facebook Ads being the bread and butter of…

Your website's homepage is the first impression and your chance to show potential customers that you can help them. While…

If you want to take your content marketing to the next level, then it's time to finally jump in and…

In today’s business environment, the adage to “work hard, play hard” has become just work hard for many companies. Employees…

This just in: media relations is getting tougher. Much, much tougher. The stats back up the claim. Consider the following:…

More than 15 years after the phrase was coined, account-based marketing (ABM) is still trending among enterprise-level sales organizations. A…

Today, organizations need agile leadership like never before. In a fast-paced business world filled with change and disruption, leaders must…

If you Google “Instagram Declining” you’ll discover a new topic starting. This happens it seems every few years. One thing…

Apptentive recently published The Ultimate Guide to Customer Experience, a comprehensive eBook diving into everything customer experience (CX); from breaking…

When you first try email marketing and get results, a whole new world of opportunity appears. You write down a…

For businesses to be successful in today's digital world, having an effective digital marketing strategy is crucial, but that doesn't…