Alan Draper

The Coupon, a marketing gimmick that provides consumers with a rebate or a discount on various products, originated in the…

In the business realm, larger companies at one point dominated the landscape with outsourcing that was not available to smaller…

How do you handle pressure at work? Being able to deal with pressure in the workplace is a highly sought-after…

Last year we celebrated 50 years since Xerox first commercialized the fax machine. People marveled at the fact that sending…

In-app messages are a great communication tool for engaging (or re-engaging) users who are already using apps. Yet, many app…

Text message marketing and email marketing both cater to business owners looking for an affordable mass communication method. Both marketing…

Social Media Knowledge is Power We all know that social media is an easy, cost-efficient way to build your brand,…

Flexibility in the way businesses operate can take many forms but adaptability and agility are increasingly becoming key attributes in…

Have you ever read through a blog, article, or social media post and thought, "This post is pretty good, but…

NASA has just announced the first step of a mission that will send humans to Mars. The step will take…

Since each day hundreds of thousands of people in the U.S. alone use search engines to find products or services…

Both SMS and Email marketing are important tools in today’s marketing mix. While both are valuable they serve different purposes,…

As marketers, we are often concerned with the masses. How do we get more people to learn about our products?…

Many small businesses fail to realize just how important good customer is for the overall health of your business. This…

We’re only halfway through 2014, but there are already quite a few amazing email marketing statistics out there that demonstrate…