Alan Draper

Whether you own a business or work for someone else who does, there are sometime bumps in the road. If…

If you are a marketer, you probably already know a lot about referral marketing; but, do you know its value?…

Instagram Stories might be the most captivating feature in the history of social media. Since the introduction of Stories, in…

There's a good chance you already know that you need to find the best ways to connect with your customers…

Communication is key to a business running smoothly. You need to be able to communicate with your employees, vendors, investors,…

Did you know that small businesses should allocate about 8% of their revenues to marketing? That’s right, according to the…

Instagram grid: your digital canvas for creativity and brand expression. In a world where every square tells a story, mastering…

Happy 2018! As we move into the new year, it is time to think of new methods and strategies to…

We’re all walking around with phones semi-glued to our hands, so it only makes sense that mobile usage has been…

The success of failure of many of today’s online customer experiences are largely based on how personalized they are to…

Influencer marketing is a lot more sophisticated than just buying banner ad space. It means getting your message out to…

By now, a majority of small business owners know that social media—Facebook, Twitter, Instagram, YouTube and LinkedIn—are important for reaching…

The global market has experienced a tremendous increase in the number of smartphone users. You cannot understand the trends to…

As you embark on any marketing effort, there is one step you cannot skip. It's the core of a marketing…

Managing a marketing team is not easy. Managing ANY team is not easy, for that matter. Take that from anyone…