Alan Draper

“Filmmaking is not about the tiny details. It’s about the big picture.” – Ed Wood, American filmmaker (1924-1978) The fast…

So you’ve convinced your boss to start using video—nice work! Of course, now’s when the hard work begins. And if…

One of the most powerful and effective social media channels you can be on today is Pinterest. It also happens…

Telenor is one of Norway’s largest and oldest telecoms providers, a 164-year-old Viking that suddenly found itself operating in a…

In email marketing, many marketers look at an opt-out or unsubscribe as the worst-case outcome from an email being sent.…

There are various choices when selecting a CMS (content management system). The two primary types of content management systems are…

Every company dreams about creating high-performing teams. For us, that dream centered on our analytics department, which included 12 specialists—junior…

Traditional password-and-username authentication can leave users vulnerable. In 2010 Christopher Chaney, a celebrity-obsessed cyber-stalker, got hold of a number of…

Loyalty in every relation brings happiness and satisfaction. Even at the workplace, employee loyalty is essential for the long-term success…

The Long-Tail Economy is defined by the ability of marketing to reach a small, but highly engaged and passionate target…

My good friend, Buck McGugan, and I were having a conversation about sales performance. We were talking about what separates…

Introduction: What is Affiliate Marketing? If you manage an e-commerce site or work with an advertiser, the affiliation is a…

Online reviews are my go-to for everything. Whether I’m exploring a new city and searching for a good restaurant, looking…

Whether you are running a Google search campaign, Google remarketing campaign, or Facebook Ads campaign, all ads must point to…

Unicorn marketers are rare -- so rare that I've only come across a few in the wild. Some of these…