Alan Draper

Omnichannel Consumers and Retail of the Future Retail is continually evolving to embrace new technology, the rise of ecommerce and…

What’s better for your business to focus on: customer success or sales? Customer success is the practice of cultivating deep…

So, you’ve somehow received a couple of bad online reviews. Is your business doomed? Certainly not! Even big brands have…

How to Create a Brand Positioning Statement It's an important question every organization must ask themselves: what sets you apart…

According to the Statista report, the total number of connected devices is expected to exceed 75 billion by 2025 globally.…

The chargeback process can be annoying, confusing and even stressful for merchants. But they ignore the problem at their own…

We’ve passed the tipping point where crossovers and similar people movers are outselling cars across the United States. Truly, the…

As we mentioned in part 3 of this series, even the biggest and oldest companies are facing a new B2B…

The Prius marked Toyota's entry into the hybrid market, which it has dominated for over twenty years. It’s no surprise:…

If you want to grow your business, you need to offer the best of the best to your customers. Whether…

Sometimes when we are working, and we're Super Hyper focused on a specific aspect of the task we forget that…

…plus 6 ways to make sure you don't have to! Today’s post is on a topic that many don’t want…

Social media influencer marketing is a powerful digital marketing strategy that can create quick sales conversions, increase brand visibility and…

Google Analytics isn’t just for knowing how much traffic your website is getting, your top pages, and how your traffic…

Buzz about customer journey mapping (CJM) abounds. It’s everywhere. You’ve probably seen dozens of CJM articles and received CJM webinar…