Alan Draper

In business-to-business (B2B) and the professional services, there are many different paradigms in which to view marketing systems. The funnel…

The social media landscape continues to adapt to the world around us, with businesses needing to keep up or risk…

If your mobile rankings have dropped lately, just saying you need to enhance the mobile experience won't help you figure…

I’ve lost count of the number of meetings that I’ve had with copywriters, marketers, and designers where the terms customer…

In today’s world, there are many easy ways to connect with others -- you can text, email, or video chat…

Product Managers and Product Owners are, in fact, different. But, both are vital to product success. To keep up with…

Every company wants a slew of loyal customers who are excited about new products, features, and offerings. Indeed, there are…

If you want your business to succeed, make sure your customers succeed. As the economy becomes more customer-centered, the need…

Do you have Sales Navigator? Do you prospect and send connection requests through the platform? If so, you may have…

This post is the tenth post in my series on Sensemaking. Like the previous two posts, this focuses on how…

Have you been in a situation where you’re scoring lots of new leads and growing your email list like crazy?…

Referral programs help you increase your customer base by tapping into trusted recommendations from your existing customers. But before that…

Nowadays, every business realizes the need for establishing their business on mobile devices. And for the entire market, the question…

An enterprising business person with something to sell in the 15th century knew what to do. A successful sale required…

Every startup wants to be the belle of the media ball. But what do you do if the press just…