Next into the tank are Megan and Scott Reamer of Jackson’s Honest, seeking $1.25 million for five percent equity.

Key Takeaways:

  • Investment Secured: Jackson’s Honest received $1.25 million for 15% equity from Rohan Oza.
  • Inspiring Backstory: The brand was inspired by the founders’ desire to create nutrient-dense chips for their son diagnosed with a rare autoimmune disease.
  • Healthy Ingredients: The chips are made with ancestral fats like coconut oil, providing a healthier alternative in the snack market.
  • Strong Sales: Despite not being profitable yet, the company had impressive sales of $10.1 million, indicating strong market demand.
  • Strategic Guidance: Rohan Oza’s expertise in the food and beverage industry is expected to help Jackson’s Honest scale and achieve profitability.

Jackson’s Honest Company Overview

Jackson’s Honest offers all-natural potato and tortilla chips with the simple mission of “goodness: pass it on.”

The business was created to provide digestive comfort to their late son Jackson, who was diagnosed with Aicardi–Goutières syndrome, a rare autoimmune disease, in 2015. According to their website, their “goal is to make clean, simple products with as much of these nutrient-dense fats as we can in a great tasting and convenient form while spreading the word that ancestral fats are a critically important part of a balanced diet.”

Varieties include coconut oil-based sweet potato, sea salt & vinegar, barbeque, maple cinnamon and salsa fresca chips.

The Sharks “Chip in” with Some Offers

The sharks all agree that the chips taste amazing and are very inspired by their story.

Robert Herjavec likes the packaging and branding, while guest shark Rohan Oza commends them for breaking the mold in the food industry. Last year, they did $10.1 million in sales, but are not yet profitable. They expect, however, to become profitable next year and own two-thirds of the business.

Herjavec thinks there’s too much risk and goes out, followed by Lori Greiner and Mark Cuban. Barbara Corcoran likes the story and passion, but worries that they will be eaten alive so goes out. Ultimately, Oza decides to offer $1.25 million for 20 percent equity. They counter seven-and-a-half percent equity, which is countered by Oza with 17.5 equity.

The Reamers again counter at 10 percent, which Oza brings up to 15 percent. They accept.

Social Media Reacts to Jackson’s Honest’s Appearance on “Shark Tank”

Latest Update on Jackson’s Honest

Latest Update:

Jackson’s Honest has continued to expand its product line and distribution channels since partnering with Rohan Oza.

The company has increased its presence in health food stores and online platforms, and they are focusing on building brand awareness and educating consumers about the benefits of ancestral fats.

Wrapping Up

Each week on “Shark Tank,” budding entrepreneurs have the opportunity to pitch their emerging businesses to multi-millionaire and billionaire investors, known as sharks:

  • Mark Cuban, owner of the Dallas Mavericks;
  • Daymond John, fashion mogul and founder of FUBU;
  • Kevin O’Leary, self-proclaimed Mr. Wonderful and founder of O’Leary Financial Group;
  • Barbara Corcoran, real estate maven; Lori Greiner, queen of QVC;
  • Robert Herjavec, technology guru and founder/CEO of the Herjavec Group.

Philanthropist and Virgin Group founder Richard Branson, Spanx founder Sara Blakely, Skinnygirl Cocktails founder and Real Housewife Bethenny Frankel, Vitamin Water founder Rohan Oza and former MLB player Alex “A-Rod” Rodriguez are also slated to appear as guest sharks this season.

“Shark Tank,” which is based on “Dragons’ Den,” is produced by Mark Burnett and first debuted in 2009. To date, the sharks have invested more than $100 million in various companies after engaging in numerous bidding wars and shark fights. A new episode airs each Sunday at 9 p.m. on ABC.

Would you try Jackson’s Honest chips? Sound off in the comments section below!