Jack Daniels brands

The non-fungible token and metaverse market are retesting mainstream adoption after a market dump this year, with the two rapidly evolving spaces still attracting institutions, investors and brands. The Tennessee whisky brand “Jack Daniels” is the latest company showing interest in joining the NFT and metaverse spaces.

Jack Daniels Joins The Metaverse

In a September 19 blog post, Mike Kondoudis, an intellectual property trademark attorney, confirmed that Jack Daniels applied for three trademarks for metaverse and NFTs with the United States Patent and Trademark Office (USPTO) on September 13.

According to Kondoudis, Jack Daniels intends to sell NFT-authenticated media that could include video, audio, artwork, and text related to beverages, barware and clothing. The trademark will also cover downloadable digital goods.

The company has also filed a trademark application for downloadable computer software that provides information in the field of beverages and software that Jack Daniels could use as a digital wallet.

Other Brands Eying The Metaverse Space

Jack Daniels now joins several notable companies and brands that have already applied for metaverse and NFT-related trademarks with the United States trademark regulator for various purposes in the past few months.

Earlier this month, luxury fashion brand Hermes filed its trademark application for different virtual assets, including currencies, virtual goods marketplaces, virtual clothing, fashion show and non-fungible tokens (NFTs).

On August 30, Sony Music Entertainment also applied for a trademark covering music, podcast production, artist management, marketing services, distribution, promotion, advertising, online entertainment, and audiovisual recordings.

In addition, singer and actress Miley Cyrus registered metaverse and NFT-related trademarks of her name with the United States Patents and Trademark Office. Cyrus anticipates launching virtual clothing, entertainment services, drinks, and currency management software.

Several other notable alcohol brands have already moved into the metaverse space. Tiger Beer, Heineken and Absolut Vodka, which launched its Coachella-themed metaverse, are recent perfect examples.

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