Dominic Kimani
The non-fungible token and metaverse market are retesting mainstream adoption after a market dump this year, with the two rapidly evolving spaces still attracting institutions, investors and brands. The Tennessee whisky brand “Jack Daniels” is the latest company showing interest in joining the NFT and metaverse spaces.
Jack Daniels Joins The Metaverse
In a September 19 blog post, Mike Kondoudis, an intellectual property trademark attorney, confirmed that Jack Daniels applied for three trademarks for metaverse and NFTs with the United States Patent and Trademark Office (USPTO) on September 13.
Virtual whiskey?#JackDaniels has filed a new trademark application claiming plans to sell:
▶️ NFT-authenticated media
▶️ Virtual beverages, barware, and clothing
▶️ Digital wallets and collectibles#NFT #NFTs #Metaverse #Web3 #Crypto #JackLivesHere pic.twitter.com/3xgq8GkYAE— Mike Kondoudis (@KondoudisLaw) September 19, 2022
According to Kondoudis, Jack Daniels intends to sell NFT-authenticated media that could include video, audio, artwork, and text related to beverages, barware and clothing. The trademark will also cover downloadable digital goods.
The company has also filed a trademark application for downloadable computer software that provides information in the field of beverages and software that Jack Daniels could use as a digital wallet.
Other Brands Eying The Metaverse Space
Jack Daniels now joins several notable companies and brands that have already applied for metaverse and NFT-related trademarks with the United States trademark regulator for various purposes in the past few months.
Earlier this month, luxury fashion brand Hermes filed its trademark application for different virtual assets, including currencies, virtual goods marketplaces, virtual clothing, fashion show and non-fungible tokens (NFTs).
On August 30, Sony Music Entertainment also applied for a trademark covering music, podcast production, artist management, marketing services, distribution, promotion, advertising, online entertainment, and audiovisual recordings.
In addition, singer and actress Miley Cyrus registered metaverse and NFT-related trademarks of her name with the United States Patents and Trademark Office. Cyrus anticipates launching virtual clothing, entertainment services, drinks, and currency management software.
Several other notable alcohol brands have already moved into the metaverse space. Tiger Beer, Heineken and Absolut Vodka, which launched its Coachella-themed metaverse, are recent perfect examples.
Related
- Formula 1 Files NFT Patent Ahead Of Its Grand Prix In Nov. 2023
- New NFT Projects – Updated 2022 List
- Sony Music Entertainment Files NFT Patent To Validate Its Music
Tamadoge - The Play to Earn Dogecoin
- '10x - 50x Potential' - CNBC Report
- Deflationary, Low Supply - 2 Billion
- Listed on OKX, Bitmart, LBank, MEXC, Uniswap
- Move to Earn, Metaverse Integration on Roadmap
- NFT Doge Pets - Potential for Mass Adoption
This article was written for Business 2 Community by Dominic Kimani.
Learn how to publish your content on B2C
Join our Telegram channel to stay up to date on breaking news coverage
Add B2C to your Google News Feed
Discuss This Article
Add a New Comment /Reply
Thanks for adding to the conversation!
Our comments are moderated. Your comment may not appear immediately.