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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

4 ABM Metrics That Matter (and How to Track Them)

We know from experience that misalignment around goals is one of the biggest challenges for marketers trying to make the…

Jay Leonard
August 16, 2019
Marketing

How to Create Deal-Closing Case Studies for Your Professional Services Company

Case studies are for closers. Blogs, e-books, and webinars certainly have their own place in your marketing strategy, but case…

Jay Leonard
August 15, 2019
Marketing

The Adoption of Account Based Marketing in 2019 and Beyond

In 2015, a CMO.com headline declared, “Days of ‘Spray and Pray’ Marketing Are Done.” While we may not yet have…

Connor Brooke
August 14, 2019
Marketing

Beyoncé: Marketing and PR Lessons From the Beyhive

Igniting a career as an internationally famous entertainer might involve some publicity here and there – unless you’re Beyoncé. Queen…

Alan Draper
August 14, 2019
Marketing

Is Your Marketing Team a Cost Center or a Revenue Center?

Many business leaders look at the marketing department as a “nice to have” or even consider it simply a “necessary…

Alan Draper
August 12, 2019
Marketing

Data-Driven Marketing – What Investments are Making a Difference to the Bottom Line?

Data-Driven Marketing – What Investments are Making a Difference to the Bottom Line? In today’s day and age, data is…

Alan Draper
August 12, 2019
Marketing

Attracting Outstanding Customers: How To Define Your Buyer Persona with Customer Data

Meet Kylie Montgomery from Milwaukee, Wisconsin: Kylie is 25 years old, single, and has an older dog she rescued from…

Jay Leonard
August 12, 2019
Marketing

Use These Artificial Intelligence Tools and Improve Your Marketing Strategy

Today I have some marketing tools for a winning artificial intelligence strategy. Here’s four links with tips and tricks to…

James Spillane
August 9, 2019
Marketing

10 Questions to Ask for Advertising Success

It’s exciting to launch a new advertising campaign. Whether you’re launching a paid search campaign, new Facebook ads, or even…

Jay Leonard
August 8, 2019
Marketing

Classic Rocks: A Case For Maintaining Established Channels in Your Marketing Mix

Marketers sometimes have “shiny new object syndrome” and rush to test out new channels. Yet, for all the hubbub around…

Alan Draper
August 7, 2019
Marketing

Identity Is the Foundation of Modern Marketing: How to Get Started

The era of mass marketing is long over. Marketers today are looking to understand their customers at the individual level…

Jay Leonard
August 6, 2019
Marketing

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