Are you struggling to keep consumers engaged with your brand after they subscribe? If so, you’re not alone. Business owners…
Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
People will evaluate your brand against your competitors even before reaching out to you. Sentiment analysis helps you keep track…
According to The Economist, the world’s most valuable resource is no longer oil — it’s data. In today’s hyperconnected world,…
The millennial generation is an 80-million-strong group born between 1982 and 2000, and it already exceeds the baby boomers in…
When looking for ways to improve your marketing strategies, psychological principles may not be your first stop. But there’s a…
Marketing by word-of-mouth has influenced purchasing decisions on everything from buying a new car, to choosing a restaurant for dinner,…
An RFP (request for proposal) is an age-old exchange between a brand and a creative agency, for seemingly good reasons.…
While Ernest Hemingway may not have actually won a bet with the famous six-word story, “For sale: Baby shoes. Never…
For years and still today, reciprocity has continued to help human beings survive in many ways, and especially in marketing,…
Ever wonder why certain trends come and go? In the fashion world, clothing that was once popular can go…