Imagine this: You’ve been going to the gym regularly for a few weeks and you’ve noticed the same good-looking person…
Marketing
Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
On many marketing topics, I admit I have some strong but unconventional opinions. Not everyone sees things my way, but…
Marketing
Measuring and optimizing creative work drives performance and business impact. Here’s how to figure creativity into your overall measurement strategy.…
Marketing
There are a lot of factors that you need to look at when you are marketing a new product. Packaging…
Marketing
Campaign management is essential for running a successful marketing campaign. Learn how to approach the campaign management process in this…
Marketing
As we mentioned in part 3 of this series, even the biggest and oldest companies are facing a new B2B…
Marketing
While word-of-mouth marketing impacts a tremendous amount of revenue for most brands, fewer than 1% of all companies have an…
Marketing
Buzz about customer journey mapping (CJM) abounds. It’s everywhere. You’ve probably seen dozens of CJM articles and received CJM webinar…
Marketing
I admit it. I, an (allegedly) adult woman, love Fortnite. I’ve spent an embarrassing number of hours playing it and…
Marketing
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your…
Marketing