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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

Want More from Event Marketing? You Need Intent Data

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why…

James Spillane
September 4, 2019
Marketing

What is the Best Influencer Platform for Brands?

When it comes to Influencer marketing for your eCommerce store, you have a lot of options to choose from. We’re…

Connor Brooke
August 31, 2019
Marketing

Return on Investment Measures Even Great Marketers Forget to Analyze

Chief marketing officers are facing pressure to deliver results. Unlike those in the past, today’s marketing leaders must directly enhance…

Connor Brooke
August 30, 2019
Marketing

Using Behavior Based Marketing in Your Campaigns

Imagine this – you’re shopping on your favorite site, you add an item to your cart – but you get…

Connor Brooke
August 28, 2019
Marketing

Marketers Need to Stop Being So Basic

Marketing tends to attract basic people. That's okay. I appreciate basic people, I just don't want to spend time with…

James Spillane
August 28, 2019
Marketing

Everything About Calls-to-Action (CTAs) and How to Use Them for Higher Click-Through Rates (CTRs)

Subscribe! Read more! Add to cart! Try now! Sign up! Get started! The right call to action can do wonders.…

Alan Draper
August 22, 2019
Marketing

How to Avoid Failing at Customer-Centric Marketing: It’s All in the Journey

Being customer-centric as a company and in your Marketing is not optional. Forrester claims we’re in the age of the…

James Spillane
August 22, 2019
Marketing

What Is a Creative Agency? What to Know Before You Hire One

Building a brand doesn’t usually happen overnight. It takes a lot of work to forge strong relationships with people—and much…

Jay Leonard
August 20, 2019
Marketing

3 Factors for Picking the Right Marketing Channel

Being a frequent user of the marketing subreddit, I often see questions from marketers and business owners alike, such as:…

James Spillane
August 20, 2019
Marketing

10 Real-Life Examples of Proven ABM Campaigns

When done correctly, ABM consistently delivers the personal and relevant experience that customers demand. Leaders are realizing what ultimately drives…

Connor Brooke
August 20, 2019
Marketing

How to Prepare Your Data for Account-Based Marketing

Teams new to account-based marketing (ABM) often make a big mistake—they gather all their data and jump straight into the…

James Spillane
August 19, 2019
Marketing

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