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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

7 Ways a Marketing Strategy Will Grow Your Business

A Marketing Strategy Evaluates, Researches, and Maps a Plan for Small Business Growth “What is the best way to spend…

Jay Leonard
April 23, 2013
Marketing

9 Shortcuts To More Effective Sales and Marketing Collaboration (Chapter 3)

The concept of sales and marketing collaboration isn’t new. It’s been an issue, if not a focus area, for as…

Jay Leonard
April 19, 2013
Marketing

How to Increase Sales with Marketing: 5 Surefire Strategies

Online marketing is effective for raising brand awareness and helping a company stay visible—but many business owners want to know…

Jay Leonard
April 18, 2013
Marketing

5 Ways Online Panel Surveys Make Market Research Easy

In nearly everything we do, we’re always looking for something to make our lives easier without having to compromise on…

Connor Brooke
April 18, 2013
Marketing

Go the Distance on a Shoestring Marketing Budget

When it comes to using advanced marketing tactics, sometimes it seems like you need a staff of dozens and a…

Alan Draper
April 16, 2013
Marketing

Report: CMOs Face Challenges to CMO-CIO Alignment

As marketing and big data become increasingly intertwined, it’s more important than ever for CMOs and CIOs to create collaborative…

Connor Brooke
April 15, 2013
Marketing

Nike’s New Tiger Woods Ad: A Hole-In-One Or Mulligan Mistake?

Controversial ads are nothing new. And every so often, this risky business pays off for a brand. Take for example,…

Connor Brooke
April 15, 2013
Marketing

Why Product Sampling is Dead

This morning on my journey into work, I was given a free little can of pop, a crappy plastic ticket…

Jay Leonard
April 12, 2013
Marketing

How Top Online Marketers Are Using Webcasts to Skyrocket Their Sales – And How You Can Too

Smart entrepreneurs are using webcasts to boost their sales online. With more companies building their online presence to enhance visibility…

Connor Brooke
April 10, 2013
Marketing

Case Study: How April Fools’ Day Became Another Marketing Tool

The pranks, scandals, and practical jokes are famous on April Fools’ Day, but no other field has perfected the art…

Connor Brooke
April 10, 2013
Marketing

The Science of Neuro-Marketing

The same primitive impulses that helped early man survive against the evolutionary odds also draws shoppers to pairs of tan…

Connor Brooke
April 9, 2013
Marketing

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