The pranks, scandals, and practical jokes are famous on April Fools’ Day, but no other field has perfected the art of friendly tricks like the online world. It might have started with those infamous Myspace chain messages or YouTube’s viral clips, but the internet has turned into a hub for practical jokes.
It’s no surprise that major online companies like Google and Skype have pulled off some of the best April Fools’ Day pranks. Whether they catch on because they’re so funny or spark conversations with their creativity, corporate April Fools’ jokes have become a yearly marketing tactic. Some companies that tricked us with their clever ideas include:
- The White House
- Skype
- Netflix
- Sony
Google’s Funny Bone Grows Larger Than Ever
Google is not only undeniably the king of search engines, but is arguably the king of online pranks as well! Each April Fools’ Day, Google unleashes a myriad of jokes to tease and tickle users. While 2013 was no exception, it may have been their most successful year yet.
The most notable prank by the search engine behemoth was the joke announcement of Google Nose, an obvious play on Google Glass. The supposed app would allow users to smell scents of anything they searched through their mobile devices. Google Map also added a treasure map filter to the thrill of many users globally. Google’s YouTube also issued a joke announcement that the popular video-sharing site would be closing down until 2023. Until then, YouTube would select the best video ever and declare it the winner of YouTube’s eight-year long contest.
Other Google pranks include the creation of Google Blue as well Google SCHMICK: The Simple Complete House Makeover Internet Conversion Kit. With SCHMICK, users can make their boring homes like this…
…look like this!
The White House Has a Sense of Humor, Too!
While Google had many April Fools’ jokes up their sleeves, they didn’t steal all the thunder. The White House released clever statement from the president that you can view below.
Skype Goes Intergalactic
Thought it was cool to video message your distant cousin in the Philippines? Well, Skype announced Skype in Spaaaaaaaace on April Fools’ Day! This would-be tool allows users to beam video messages across the galaxy. Beware, there’s a slight delay due to the delay mitigation with communication satellites!
Don’t Touch My Netflix, Bro!
On April Fools’ Day, the traditional genre system on Netflix was infused with new video categories. Instead of selecting a Reality TV program, viewers were treated to “Reality TV About People With No Concept of Reality.” One genre even featured television programs where crossed arms unified the cover art.
Sony Goes Interspecies
This year, Sony announced a new “animalia” line of products for April Fools’ Day. These technological devices would have been designed for our household pets to enjoy technology such as televisions and their own mobile tablets. According to Sony: “The introductory line-up includes Sony-branded products targeted at owners with dogs, cats and hamsters with additional devices and networked services slated for release later this year.”
The Future of April Fools’ Day Marketing
While 2013 was filled with incredible April Fools’ Day jokes, it isn’t the last opportunity brands will have to pull a practical prank. With 2014’s prank day nearly a year a way, brands have months to prepare for next year’s marketing pranks.
What will your brand come up with?