Spirits have a way of attracting attention with their bold appearances and unique uses. High-end liquors frequently come with eye-catching…
Marketing
Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
One of the biggest challenges marketers have today is getting distracted consumers to pay attention. They are using multiple tactics…
Marketing
The marketing organization of the future will be very different from the current structure and culture. The classic model, in…
Marketing
The marketing organization of the future will be very different from the current structure and culture. The classic model, in…
Marketing
A good deal of target marketing has to do with making generalizations – figuring out what’s going to appeal to…
Marketing
In an effort to build brand loyalty and drive traffic into a local franchisee’s IHOP during slow days of the…
Marketing
Almost every business uses vinyl banners, but many don’t place them where they can have the most impact. This explains…
Marketing
You might expect that after going to a digital public relations summit, I’d have plenty of new insights to share…
Marketing
A few weeks ago, I reviewed three ad campaigns aimed at women from major tech companies, and I mentioned that…
Marketing
If you are looking to attract more customers to your business, there is no question that referrals and word of…
Marketing