Ecommerce return rates are quickly becoming a challenge to the burgeoning sector, despite its unprecedented growth. In 2014, retail e-commerce…
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The idea behind customer retention emphasis is simple: there are only finite number of customers any given business can serve.…
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In the very near future, millennials (ages 18-36) will have the greatest combined purchasing power in history. Connecting with the…
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In today's digital sphere, overflowing email inboxes mean the battle is won or lost at the subject line. For professionals…
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The Coupon, a marketing gimmick that provides consumers with a rebate or a discount on various products, originated in the…
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Ad blocking is on the rise and marketers are still figuring out how to go about this trend. The debate…
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Okay, so you’ve heard about business blogging and word is, it’s a great way to reach the public and encourage…
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2015 has been dubbed “The Year of Video Marketing.” Video is rumored to rank better on Google, it’s been known…
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As marketers, it is important to understand consumer usage and attitudes towards online reviews. The latest statistics and trends, which…
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Text message marketing and email marketing both cater to business owners looking for an affordable mass communication method. Both marketing…
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