In the competitive marketing landscape, especially for SaaS companies and established businesses, balancing customer acquisition vs retention is a key…
Strategy
Turning a table of data into an article to help reader bring about effective change is what Jo does best. She delves into reports, finds nuggets of data that will change how you view a topic, and presents them in a no-nonsense style that gives you everything you need to affect change in your business.
A background of seven years in finance and banking means she understands the fundamentals of business. Her curiosity about the world has led her to writing about software development, blockchain technology, and digital marketing, all grounded in statistics, research, and facts.
Writing, editing, and strategising content for five years, Jo’s expertise and interests are broad, having worked with businesses such as Surfshark, Adoriasoft, and Kovena.